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Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. The game has since changed.
Turn your mics on, it’s time to explore meeting automation for events! We live in the golden age of automation. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. Meeting automation can do wonders for any business in terms of organization.
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, social media, and email marketing. Step Aside, Event Technology Coming Through!
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The reason? Missed Opportunity.
We are seeing giant leaps forward in technology. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. Event Automation. And that’s not all event automation does!
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
Every once in a while, our hosts Will and Brandt love to bring guests to the Event Tech Podcast and have them talk about an exciting technology or software they’ve developed. One is a PowerPoint automation tool that you can think of like Grammarly, but for presentation formatting. The second one is a brand management tool.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. After all, mismanaged technology is sure to cause migraines. In fact, technology is getting friendlier and more intuitive, not to mention smarter. But is that a legitimate reason to skimp on event tech?
MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Ahead of the curve, The Queen Elizabeth welcomed Montreal attendees to a newly renovated building last year, complete with creative meeting rooms, chalk full of the latest technology. This is where the power of innovative technology came into play.” San Francisco is a hub for technology,” Director of Events and Sales Jim Bruels says.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. RFID technology doesn’t only trace attendees’ locations.
Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. How is my current event technology stack helping me achieve my goals?
Today’s event planners rely on technology to get the job done. Tasks for one event might move from the ideation phase to the in-progress phase to the completed stage, while another event might move marketing materials from outlines to drafts to edited. Its cloud-based technology means you can access it anywhere.
The Wall Street Green Summit welcomes climate finance leaders and state-of-the-art technology innovators at Cornell Club on March 18-19. The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. San Francisco’s AI startups raised $17.80
Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Definitely!
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost. We’re here today to help you navigate the uncertain waters of marketing.
meeting destinations for five consecutive years—and for good reason,” says James Tattersall, director of sales and marketing at Lake Nona Wave Hotel. When we were conceptualizing our programming tailored to groups, we knew that creating something that’s never been seen before in this market was imperative.
Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. However, technology alone won’t cut it. A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. As a whole, the industry needs more emphasis on automation and transparency to stay competitive.
Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget. Are You Tech-Stressed?
Technology Creates New Staff Roles. Planners can expect a more automated lobby in the future, hopefully reducing delays. People will need to be hired to design and manage these new customer-oriented technologies. With the emergence of increased technology-based jobs, more people can work remotely. Flexible Schedules.
Kyle says that he and his team considered over 500 event technology providers and ranked them based on several parameters. “That was one of the key features that we’re not seeing enough in event technology today,” Kyle says. “As you’re demoing this event technology, ask yourself: is it simple?
The Event Tech Podcast hosts believe that event technology is an amazing foundation for events. Today, they discuss yet another amazing event technology solution: data-based matchmaking services. Helena elaborates on how she ended up in the event technology space. How can technology help?”
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. All The Exciting Event Technology! In the 21st century, data is king.
An experience is supposed to bring your marketing message to life. It has been proven time and again that events are the primary movers for most companies’ marketing efforts. Standing out in a trade show means getting lots of different factors right, and one of them is the technology. Click To Tweet.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. This last decade was the advancement of mobile technology and deep implementation. We’ve lived in data silos for the last 30 years of event technology. So now it’s time for the 2020 event tech trends to shine!
The post UAE laboratories must adopt technology to drive automation: Medlab ME appeared first on TD (Travel Daily Media) Travel Daily. Medlab Middle East has revealed the top trends influencing clinical laboratory markets in the UAE and globally, according to a new report published ahead of the 2023 edition of the show.
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. “The That is the threat,” he said.
Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. “Technology companies have had so much more freedom to build out features at a much faster rate than a lot of the other companies that started with being an event mobile app. ” he asks Kyle.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Guest-Room Automation. By keeping up with smart home technology, they can help guests feel comfortable and make accommodations for their needs. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings. That could be just the beginning.
Read More: The Great Hospitality Restart The pandemic also sped up technology development. They are creating something brand new with technology that didn’t exist five years before,” Termuende said. The number of businesses created over the pandemic is about four or five times what it was prior to the pandemic.
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. But what really happened? It was the most crucial part of everything we did.
The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. This strategic use of data sets apart successful events in today’s technology-driven landscape. Without further ado, here are the trends shaping the future of events: 1.
Choosing the Right Technology Stack for Your Events. Each aspect of your event, from the planning and preparation phase to the post-event processes, can be made easier through these integrated technology solutions. A keynote sets the tone and pace for the whole event, while also acting as an important marketing vehicle.
Macroeconomic factors are entirely outside of hotel control, but the technology you use is not. Your technology needs to be as up to date as your staff expectations. This is true of your day-to-day operational technology as much as its true of marketing and distribution technology.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Human effort is still very much a part of the event planning process.
Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. MarketingAutomation: Why You Need It.
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