Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Smart Meetings

AUGUST 21, 2023

Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.

Meeting 246

Meeting Rehearsal Speakers Online 246

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Travel Daily Media

AUGUST 23, 2022

The post PHA and HSMAI Asia Pacific to hold digital marketing conference on 13 Sept appeared first on TD (Travel Daily Media) Travel Daily. Phuket Hotels Association (PHA) and HSMAI Asia Pacific have partnered to hold a digital marketing conference, for Hotels & Resorts. Getting the best from your sales & marketing function.

Conference 100

Conference Marketing Marketing Advertising 100

Bizzaboo

NOVEMBER 1, 2024

Without effective lead nurturing, your marketing teams’ efforts may be wasted. B2B conversion rates are notoriously low; Salesforce estimates that just 2-3% of website visitors convert. Warmly’s website visitor deanonymization and sales prospecting tools make lead nurturing easier. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

Website 52

Website Planner Certification Publishing 52

Traveler's Q

AUGUST 1, 2024

The Role of AI Chatbots in Event Management AI chatbots do more than assist; they help manage events better by automating tasks, boosting efficiency, and personalizing experiences. You can add these chatbots to websites, mobile apps, and social media, giving attendees one central place to interact.

Management 130

Management Logistics Automation Registration 130

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Automating this process will help you rank higher on OTAs, save you time, centralize essential property information, and create a single source of truth through any property-level changes or turnover. . Bundle up-sell opportunities .

Marketing 102

Marketing Marketing Travel Travel 102

Leonardo

JANUARY 25, 2024

Put an AI chatbot in guest-facing places like your website to answer questions, make recommendations, and get to know guest preferences before they even arrive. The Need for More Data Hotels have a lot of data coming in and out: guest info, revenue, arrivals, marketing information, and more.

Trends 52

Trends Marketing Marketing Automation 52

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. This can then be embedded on the event website, giving attendees an easy reference. Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Bizzaboo

APRIL 29, 2024

Email marketing plays a key role in event success. Yet in an age where the average employee receives 120 emails every single day, it can be difficult for event teams to make an impact with their email marketing efforts. If folks aren’t opening your emails, how can you expect to get good outcomes from email marketing campaigns?

Marketing 52

Marketing Marketing Events Audience 52

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Advertising Remote 91

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

MARCH 15, 2019

Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.

Trends 314

Trends Automation Events Technology 314

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. My mailing list receives enough traffic that I prefer to completely automate it. Here’s why. Double opt-in.

Marketing 62

Marketing Marketing Human Resources Website 62

Eventtia

NOVEMBER 12, 2024

Disclaimer: This analysis is based on information available from company websites, as well as ratings from Capterra and G2 as of October 2023. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Email Marketing Integration : Tools for sending personalized emails to attendees.

Registration 62

Registration Automation Platform Virtual Events 62

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Eventtia

NOVEMBER 13, 2024

Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 scores. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients.

Registration 62

Registration Platform Event Apps Automation 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. # of Website Visits. # What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. Create More Content, Faster Every event needs content, but content requires time and energy.

Event Planning 177

Event Planning Automation Social Media Panel 177

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

MeetingsNet

MAY 1, 2023

kicked off at the Expo at World Market Center in Las Vegas, with more than 80 companies showing their technology offerings for meeting, convention, and trade-show planners. speech-translation tool in the market,” said Oddmund Braaten, CEO at Interprefy. On April 26, the first edition of Event Tech Live U.S.

Automation 98

Automation Trade Show Audience Online 98

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. using site tools like an itinerary builder.

Marketing 73

Marketing Marketing Advertising Automation 73

Eventtia

APRIL 22, 2024

One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. This is an effective tool for marketing and stimulating early ticket sales. What makes Eventtia different?

Platform 62

Platform Registration Automation Events 62

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 84

Production Marketing Marketing Automation 84

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Leonardo

FEBRUARY 8, 2023

It should also solve the problems created by high turnover and staff shortages. Why you need modern interfaces and task automation To attract and retain talent, hotels need modern technology. We’ve calculated the value of descriptive content and it impacts conversion across every single website your hotel appears on.

Technology 82

Technology Technology Automation Website 82

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Click To Tweet.

Events 233

Events Automation Certification Venue 233

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

Management 280

Management Event Apps Platform Automation 280

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes.

SEO 111

SEO Retail Public Relations B2B 111

Smart Meetings

MAY 31, 2022

How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. million investment, Glisser Elements SKD will soon have more options for integrating low-code video streaming, slide-sharing and audience interaction for their websites and intranets. What: With help from a fresh $4.9

Meeting 246

Meeting Platform Vendor Networking 246

Leonardo

JUNE 22, 2023

Leonardo’s Web Studio solution gives hoteliers beautiful, conversion-driven websites. Leonardo uses a proprietary search engine optimization strategy to boost website traffic for hotels looking to revamp their direct booking. Asksuite’s platform provides centralized control of all hotel communication channels with maximum automation.

Automation 52

Automation Website Booking Hospitality 52

Leonardo

APRIL 26, 2022

By partnering with Leonardo, we’re helping to boost the rankings and performance of our hotel clients across travel channels with automated media feeds. Leonardo is helping SHR automate media distribution of their partner hotels to hundreds of online travel channels, including a dedicated room media feed. About Leonardo.

Media 84

Media Automation Online Booking 84