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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

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5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Respect and Revere AI and automation.

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New Skills for New Event-Marketing Challenges

Convene by PCMA

Eleven percent said they are not planning to incorporate an online element in their in-person event, citing costs (“twice the price to have it in person and virtually,” one respondent wrote in) as the main reason, in addition to an overall lack of effectiveness. Only one in 10 plan to cut back on the number of physical events they will hold.

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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Marketing Automation Strategy — Use this strategy to save time for your customers, streamline onboarding, and meet customers where they are and when they are ready.

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4 Ways to Add Value to Sponsorship Packages

Stova

With so many in-person and online options, they need compelling reasons to travel to your event. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. Put sustainability front and center.

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Automate Email Campaigns Implement AI-powered email marketing campaigns for personalized and timely communication. Optimize content for voice search queries to capture voice-enabled device users.