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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111
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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Marketing Automation Strategy — Use this strategy to save time for your customers, streamline onboarding, and meet customers where they are and when they are ready.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match. 2024 has certainly been event ful year.

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Going Beyond a Green Event: How to Make Sustainability a Priority

Convene by PCMA

Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Billups New York, NY Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. They excel in both online and onsite registration. Trust, dependability, experience, and expertise, is what makes us who we are.

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A Guide to New Technologies for Event Professionals

Convene by PCMA

Currently, many event organizers are using online data from attendees to market in an individualized way. This type of AI can be employed in marketing automation platforms to determine whether a lead is a good fit for a campaign, recommend improvements in email messaging or cadence, and much more. perhaps doing so in exchange for NFTs.