Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. Your website looks good — everywhere.

Website 111

Website Automation SEO Social Media 111

Traveler's Q

FEBRUARY 27, 2025

The Boston University Clinical & Translational Science Institute organizes collaborative sessions between industry professionals and researchers. We organized entertainment business networking events in historic venues like the Security Trust and Savings building.

Travel 130

Travel Travel Healthcare Trade Show 130

Bizzaboo

MARCH 19, 2024

These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry.

Event Technology 116

Event Technology Platform Technology Technology 116

Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

NOVEMBER 24, 2021

3 at the Hyatt Regency Hotel in Arlington, Virginia, looked very different than previous versions, it was kicked off with a rapid-fire session that has been a mainstay of the event over the years: Organizer Sam Lippman starts the clock and challenges himself to share five industry trends in five minutes. hours; by October it had fallen to 4.2

Trends 105

Trends Virtual Events Events Automation 105

DCI

AUGUST 11, 2022

DCI’s own digital strategists weigh in on some of the lessons they are itching to share with destination organizations. It allows you, the destination organization, to customize everything you do and collect, and to have full ownership over your campaign. Respect and Revere AI and automation. Acknowledge all digital spaces.

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

JUNE 29, 2022

It’s no secret that organizations are struggling to attract and retain talent. To win the war for talent in this challenging job market, organizations must put their best foot forward and do everything possible to differentiate themselves from the rest of the pack. What are the different types of recruiting events?

Advertising 94

Advertising Events Automation Logistics 94

ITA Group

MAY 6, 2021

It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies. Channel partner marketing happens when your organization works together with your channel partners to expand marketing reach, boost brand awareness and increase demand.

Marketing 82

Marketing Marketing Automation Vendor 82

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Wireless charger/desk accessory made from FSC-certified wood: This handy gift does double duty: charging phones and keeping desks organized. Action Steps: Let automation lend a hand.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Gavel International

JULY 20, 2021

Time is of the essence to prospects at this stage of the game. Guided selling gives salespeople the resources and tools they need to establish and maintain the interest of prospects and ultimately convert them. Determining the level of interest of every prospect is essential. It does so in the following ways. That is a start.

Automation 52

Automation Prospect Social Media Production 52

Gavel International

OCTOBER 9, 2023

Reading Time: 3 minutes It’s no wonder artificial intelligence (AI) offers competitive advantages to organizations especially in today’s rapidly changing landscape. 1 ) Here are some strategies to help your organization streamline marketing and sales efforts, enhance customer engagement, and stay competitive using AI.

Marketing 52

Marketing Marketing Automation Social Media 52

Gavel International

JUNE 15, 2021

This insight guides them on how to handle every opportunity or situation in a way that is suitable for that prospect. When AI steps in, effective nurturing of leads and keeping prospects engaged becomes the norm rather than the exception. The second step is utilizing automated reminders and notifications to formalize the process.

Automation 52

Automation Prospect Remote Communications 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Bizzaboo

MARCH 19, 2024

These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry.

Event Technology 69

Event Technology Platform Technology Technology 69

Gavel International

MAY 25, 2021

The unstructured nature of a sales career extends to how salespeople interact with prospects, with 68 percent choosing to skip a formal sales process. (1). Organizations that institute a formal sales process enjoy a revenue increase of up to 28 percent. (3). So, what benefits does a defined sales process offer?

Prospect 52

Prospect B2B Automation Benefits 52

Bizzaboo

JULY 30, 2021

Organizations that stick with dated, in-person-first event platforms will get left behind. You attend to demonstrate new products, engage new prospects, and promote your brand’s message. It’s a tough challenge, but for organizations that push for deeper data integration, the benefits are huge. Consider a roadshow event.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Gavel International

JULY 13, 2021

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

Prospect 52

Prospect Social Network Automation Website 52

Gavel International

DECEMBER 4, 2023

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. Business-to-business (B2B) pain points arise in their working life, not their personal life.

B2B 52

B2B Prospect Automation Social Media 52

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Eventtia

MAY 13, 2022

While it’s typically hosted by nonprofit organizations, any organization or even individual willing to support a cause can host a charity event on their own. This one is fairly obvious, but many fundraising event organizers didn’t do enough homework to research the cause they are supporting.

Prospect 62

Prospect Sponsors Events Social Media 62

Eventtia

APRIL 12, 2022

With various social distancing policies causing the delays and cancellations of in-person events, many event organizers pivoted to virtual events throughout 2020 and 2021. Yet, soon enough, both event organizers and audiences realized the benefits and unique experiences brought by virtual events. Narrower focus and higher value.

Virtual Events 62

Virtual Events Prospect Events Registration 62

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Car companies invite prospects to customize their dream car in a virtual environment and see how it looks before they make buying decisions. Also, ask your event organizer for a list of journalists attending the show.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

AUGUST 7, 2022

ROI Goals for Event Organizers. of Prospects Added to Database. # of Prospects Added to Pipeline. # Covering a broad range of functions — from email marketing management to content management, marketing automation, and more — marketing platforms provide event marketers with a suite of tools for engaging and activating customers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Digital marketing is an incredible tool event planners, organizers, and marketing managers can use to maximize their advertising power. What tools will you use to collect, organize, and review event data?

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

JULY 28, 2023

The Best Project Management Tools for Event Organizers Managing the multitude of planning tasks for your events is a challenging feat. Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Airtable Curious what we use here at Bizzabo?

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Gavel International

MAY 8, 2023

2 ) 52% of customers expect personalized offers, which is a major missed opportunity for organizations who do not personalize their content. ( 3) BALANCE AUTOMATION WITH HUMAN INTERACTION There is no doubt about it: Artificial intelligence (AI) can be a valuable marketing tool.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

JUNE 21, 2023

ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. They enable businesses to manage relationships with current and prospective customers. The result is the event ROI percentage. This is the simplest model for calculating event ROI.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingsNet

NOVEMBER 1, 2017

Nurture via automation. Why You Need to Start Doing Content Marketing Most organizations spend their entire marketing budget during the three to six months leading up to the event. They instantly became prospects to upsell into other fee-based education,” Laudenslager said. Create more content. But it got a big response.

Marketing 67

Marketing Marketing Meeting Website 67

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Networking 52

Networking Marketing Marketing Registration 52

Stova

JUNE 8, 2023

Educate customers and prospects? KPIs provide targets for teams to shoot for… and insights that help people across the organization make better decisions.” For example, how many quality prospects will you add to your database? Technology provides an easy fix: Merge event data with your CRM and marketing automation systems.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. This technology is not just beneficial for organizations who are seeking products or services. Analyze the value these leads are likely to give the organization.

B2B 52

B2B Prospect Social Media Technology 52

Stova

AUGUST 22, 2024

Missed Opportunity for Visibility Organizers often miss out on valuable real-time data related to attendee interactions with exhibitors. For example, if the data reveals low foot traffic in an area of the trade show floor, an organizer might motivate attendees to head in that direction with a charging station or activation.

Trade Show 52

Trade Show Sponsors Event Apps Registration 52

Convene by PCMA

SEPTEMBER 18, 2023

“We have meetings at events with key customers and prospects and press and analysts,” Federbush said. Leads can be broken down into marketing qualified leads (MQLs) vs. sales qualified leads (SQLs) and entered into your CRM or marketing automation databases, he said. What were the outcomes of those meetings?

Prospect 52

Prospect Events Event Marketing Automation 52

Bizzaboo

NOVEMBER 7, 2023

These questions ensure attendees feel seen and lets event organizers create more intentional experiences. This will help manage expectations and protect the event organizer and the attendees. This integration allows event organizers to automate various tasks and workflows, saving time and effort.

Registration 59

Registration Attendee Remote Events 59

Bizzaboo

OCTOBER 3, 2023

of organizers say in-person events are their organization’s most impactful marketing channel — and webinars continue to entice attendees, the question is: How do you keep participants engaged across all event formats? What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Social Media 59