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Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the tradeshow in the first place.
James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. James jumps straight in and gives us the rundown of Astute Review. How Does It Work?
Cons: Trello isn’t specifically for event management, which means it might not be as obvious how to organize things for your event. DoubleDutch is best for larger events like tradeshows. For an event, you could have a dashboard for the creative team, one for the finance team, and another for the volunteer organizers.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. To enhance efficiency and impact, consider opportunities to automate key processes.
Tech Trends for Your Next TradeShow. Standing out in a tradeshow means getting lots of different factors right, and one of them is the technology. In the past, scanners and automation software were at the bleeding edge, yet they soon became standard for everyone in the industry. Click To Tweet.
The Boston University Clinical & Translational Science Institute organizes collaborative sessions between industry professionals and researchers. Spring TradeShows McCormick Place leads Chicago’s spring business calendar with major industry events.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand.
You can also encourage the showorganizer to add your question to their list of event registration questions, which will assist with your pre-show research. Some showorganizers even allow you to rent the delegate list, which will help exhibitors with pre-event contacting. Lead Retrieval App for TradeShows.
From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. You’ll need to learn how to negotiate venue concessions, automate RFP creation and know how to get discounts for having flexible event dates.
It’s an automated overlay. They offer a native built-in floor plan builder so you can actually lay out your floor plan for the tradeshow right in there. ” “They’ll probably have the best understanding of which browser and device to use for their generic internet surfing,” says Kyle.
Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We market,” she says.
Quarterly team meetups, training sessions, and department strategy workshops are becoming common as organizations strive to maintain cohesion, efficiency, and engagement across dispersed teams. Build relationships with professional organizations, such as the Meeting Professionals International (MPI), to foster partnerships and visibility.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a tradeshow, but the technology supporting this activity today is often clunky and ineffective. Missed Opportunity for Visibility Organizers often miss out on valuable real-time data related to attendee interactions with exhibitors.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
In this article, we’ll delve into the transformative impact of AI chatbots on the event scene, exploring the myriad benefits they bring to both attendees and organizers. Automated Registration : Chatbots can help attendees register, gather needed information, and answer their questions.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Why is measuring ROI critical now?
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.
kicked off at the Expo at World Market Center in Las Vegas, with more than 80 companies showing their technology offerings for meeting, convention, and trade-show planners. On April 26, the first edition of Event Tech Live U.S. Simultaneous interpretation is still a premium service today, so A.I.
Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Sponsored by: Lucy has a tough job. What’s more? But how does she do this? Now that is neat! Be more like Lucy.
EVA’s AI-powered platform provides powerful data insights that business event organizers can use for planning or reporting. EVA tackles that tough part, turning data into dashboards and giving business event organizers the benefit of being able to quickly and easily understand how their meeting is performing. Organizers.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. Successful event managers bring together creativity and organization, ensuring each component, whether a virtual event booth or a keynote speech is impactful and on-brand.
The possibilities are truly endless when designing a custom floor plan for your Remo event that immerses attendees to any imaginable location (tradeshow floor, the moon, the beach, relaxing networking lounge). As an organizer, you can toggle between light and dark mode and enable or disable randomized or table-like speed networking.
And that is the mission, the vision and the values of your organization. Whatever the organization is, you have to have these things. Do you have subcontracting organizations? So, strategically, that means that we are at more tradeshows, we are working with our associations, we are sending out better and more frequent emails.
Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.
This is primarily driven by organizations seeking to build relationships and connect their distributed workforces according to the 13th Annual Global Meetings and Events Forecast, produced by American Express GBT Meetings & Events. Mobile apps continue to be a staple in meetings and events, with a predicted usage rate of over 60%.
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to tradeshows and conferences. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. This diversity allows organizers to choose the solution that best aligns with their unique circumstances and objectives. Gathering attendee feedback is essential for improving future events.
Sodexo and Unite Here come to terms on F&B personnel’s wages and benefits just days before the largest post-Covid convention arrives in Las Vegas, and after picketing outside another large tradeshow.
Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. Currently, many event organizers are using online data from attendees to market in an individualized way.
NFT Tickets : Event organizers can turn tickets into NFTs, giving attendees a special digital item they can hold onto or sell later. Take a big tradeshow, for example. Smoother Operations : By using smart contracts to automate processes, blockchain can cut down on the need for people to step in and prevent mistakes.
TradeShows - Tradeshows give companies in a specific industry the opportunity to showcase their products and services. Whereas most conferences are open to the public, tradeshows usually require a screening process for buyers, company reps, and press. CES (Consumer Electronics Show). Orlando, FL.
These strategies are supported by technological advancements such as automation and energy-efficient systems, which are essential in maintaining profitability in a competitive market. Our goal is to provide a clear roadmap for the industry, raising standards and assisting organizations to innovate, adapt, and embrace technology.
ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. Among Fortune 500 companies, 14% reported earning $5 for every $1 spent on their tradeshow exhibitions. The result is the event ROI percentage.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of organizers say their event management software played a major role in the success of their most recent conference 62.9%
The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. Wireless charger/desk accessory made from FSC-certified wood: This handy gift does double duty: charging phones and keeping desks organized. Action Steps: Let automation lend a hand.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
For their 2019 predictions, Forrester called out Pragmatism as the central theme, especially for organizations who previously doubled down on customer-centric growth strategies. If extracting meaningful insights from your event data is a challenge for your organization, rest assured, you’re not alone.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. This diversity allows organizers to choose the solution that best aligns with their unique circumstances and objectives. Gathering attendee feedback is essential for improving future events.
Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Business card collection — including using a fishbowl to collect business cards — is a common sight at tradeshows. This ensures that the data collected is vast but also accurate and reliable.
With the right solution, event teams can seamlessly collaborate and automate processes to bake more efficiency into their workflows — and set the stage for a successful event. Event scheduling software is a digital tool that helps event teams plan and organize events efficiently. What is Event Scheduling Software?
Whether you’re planning a small corporate retreat or a large tradeshow, effective branding can create a positive brand impression that lasts long after the event is over. A well-designed brand element not only creates a lasting impression on the audience but also represents the unique identity of the organization.
API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketing automation software. Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and tradeshows.
It can be useful for businesses that regularly book travel services for their employees (for example, international consulting companies or ones that frequently take part in tradeshows, conferences, and other industry events). Memo Manager is a tool for automating memo exchange and processing.
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