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But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. As an event planner, you’re exposed to different types of tech every day.
Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Why Personalization Drives Results Meeting planners and corporate event organizers face tremendous pressure to create memorable experiences.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. For example, a tailored series might highlight banquet hall features, price incentives, and testimonials from satisfied event planners.
Event Automation. Saves Planners Time. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. Planning an event never ceases to be a challenge, so much so that there are already multiple conferences dedicated to event planners!
Cybersecurity: Securing attendee data topped the list of concerns for many planners this year. MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce.
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Planners can expect a more automated lobby in the future, hopefully reducing delays. Ad campaigns and posts bring properties to meeting planners’ attention.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Planners can even plan on going completely paperless.
Loyal customers may visit your website often, follow you on socialmedia and subscribe to your email list. This is a form of using your online presence to generate more earned media. Event planners often promote events that may not be entirely unique. You can leverage their support to reach out to more potential guests.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event. Nothing more, nothing less!
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. But as all event planners and managers know, business events serve a different purpose.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. Airbnb Focuses on Event Planners. With their Airbnb For Events platform, they are now giving event planners a very important tool through a list of Airbnb listings surrounding a certain event. What Changed Under GDPR ?
They use basic metrics like number of attendees, leads generated and socialmedia mentions. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. With no clear line of sight into event activity, companies focus on the top of the sales funnel.
As an event planner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. Building Attendance through SocialMedia Influence. Influencers have become a very important part of the socialmedia and marketing landscape, and they are an effective means to boost event returns.
Shawna Suckow , CMP, a 25-year meeting planning veteran, author and speaker extraordinaire, cites information overload, consumer cynicism and planner commission cuts—as well as on-demand culture and the rise of authentic, catered experiences—as major trends affecting the greater meetings industry and your attendees. Shawna Suckow. Tod Maffin.
You have traditional advertising, paid search, organic search, socialmedia, content marketing, and email marketing to promote events at your disposal. Using Automation in Email Marketing. The next part of killing it at email marketing is to utilize automation tools. Top Marketing Automation Statistics.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
The average event planner has a lot on their plate. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
The most common mistake we’ve noticed is that many event planners still plan their virtual or hybrid events based on an in-person-only format. In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. Albert’s Aha! Albert’s Aha!
Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Promote events on socialmedia. Up next, check out four tips to help university event planners succeed.
This coming decade will be… One of the greatest technology trends will be the implementation of artificial intelligence” “And this covers a really wide range of fields from artificial, from facial recognition to chatbots to marketing automation to”, he continues. “The list goes on and on. Corbin’s Take.
More good news, while AI will become a core competency for the meeting planner role, it won’t require you to have to learn a new language to use it. The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said.
Whether you’re a newcomer to this innovative approach or an event planner looking to harness the power of AI, this guide will illuminate the game-changing potential of chatbots in creating unforgettable event experiences. AI chatbots can do these jobs, giving event planners more time to focus on the big picture.
No, having their names read by an automated voice and watching a pre-recorded speech from their dean was not their ideal graduation, but they sure made the most of it! Virtual event planners are out there bringing people together in an online setting, and attendees have to meet them halfway. Latest shows and podcasts.
Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.
Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. Transformative Impact of AI AI can analyze vast amounts of data quickly, identifying trends and preferences that human planners might miss. This level of personalization ensures that every participant feels valued and included.
AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement. AI Trip Planners: Embed trip planning tools on DMO websites and apps where visitors can curate itineraries by selecting experiences, blogs, and influencer content tailored to their interests.
Meeting planners don’t have to worry about AI taking over their jobs, a new report from the World Economic Forum suggests. Event professionals are also using ChatGPT for creative work like brainstorming ideas, writing scripts for videos, and creating socialmedia posts. “AI
This includes creating a unique visual identity, using relevant hashtags for socialmedia, and incorporating branded materials throughout the event. With the right tools and strategies, event planners can elevate their brand identity and tell a cohesive story.
You also can send out messages through email, socialmedia, and push notifications for a more timely impact. Here is some risk management communication advice for your next event: Include the time and date when updating websites and socialmedia. Automating communications and keeping everyone informed.
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. Popular forms of digital event marketing you may encounter include: Socialmedia marketing (e.g., Are your target attendees socialmedia savvy?
Using this system allows corporate event planners to make the most of their time and ensure everything runs smoothly. Keep a Digital RSVP System Using automation and streamlining tools for event planning can help make tracking who attends much easier. This gives you access to detailed analytics on who has attended and who hasn’t.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Planning technology These are innovative tools and software designed to assist event planners and organizers in efficiently managing various aspects of event preparation.
Plus, we’ve included 10 outside-the-box event planning tips to help today’s event planners succeed beyond their wildest expectations. Check out our article, “ Setting Long-Term Goals for Event Planners: Tips and Guidance.” But event software isn’t the only tool you should invest in.
Technology can facilitate a successful hybrid event in many different aspects: handling event registration, managing socialmedia activities, facilitating a virtual event, live streaming, mobile apps, and so on. This includes event planners, event team, volunteers, attendees, vendors, and sponsors, among other parties.
Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for event planners. Event marketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics.
Whether you’re new to the industry, tackling your first nonprofit event planning gig, or a seasoned planner working with a large team, you’ll find tips, tricks, and tools to improve your strategy in the list below. Invite local media outlets, such as city and local press, to attend the event or join a socialmedia Livestream.
Clarify Your Audience Many event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. AI can be used to automate certain tasks such as scheduling, budgeting, and marketing, allowing planners to focus on the finer details of events.
The easiest way to add serendipity, matchmaking, and automated breakouts to internal virtual meetings, twine’s mission is to power conversations that lead to personal and professional growth. Leveraging UGC lets you amplify the voice of your fans and customers in an interactive, engaging, and socially dynamic way.
☐ Outline a clear agenda with an onsite planner. ☐ Create impactful email banners, socialmedia banners, and paid ads to promote your event. ☐ Create UTM links for social tracking, emails, and go-to-market teams to promote in 1:1 emails. ☐ Design and draft copy for socialmedia. ☐ Appoint session moderators.
A staggering 78% of event planners use more event technology post-pandemic to push boundaries and take charge of their event marketing. Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Well, that depends on the event marketing tools you use.
Experienced meeting planners have the right connections, experience, and creativity to get things done. Meeting planners can use automation to minimize employee workloads and reduce the impact of staffing shortages. SocialMedia Dashboards – Socialmedia dashboards (e.g.,
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