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Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability doesn’t have to be complicated or expensive, either. Communicate Your Commitment to Sustainability.
From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders. Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
She has been building the platform by using it for her DMC clients and soft launched to others. “As Read More: Year of the Sustainable RFP Sounds like a third-party planner’s secret weapon, right? The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now.
Premium travel companies leverage cutting-edge technology to craft seamless, sustainable adventures that bring these visions to life. This comprehensive guide explores groundbreaking innovations reshaping shared adventuresfrom AI-powered personalization and sustainable solutions to advanced safety systems and seamless digital integration.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Technology Supports Sustainability. Planners who strive to plan truly sustainable events can use technology solutions to curb the effect that the events industry has on the environment. .
Implementing user-friendly online platforms and apps for seamless booking, communication, and check-ins can simplify the customer experience and encourage repeat business. Use targeted advertising on digital platforms to reach small business owners and corporate planners.
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We are driven to make a positive and sustainable impact wherever we do business, and this rigorous climate commitment to reach net-zero emissions is a needed step for us to do our part to help the communities and environments where we live, work and visit remain resilient and vibrant,” said Anthony Capuano, Marriott’s CEO.
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What is sustainable travel? Sustainable or eco-travel is a way of managing travel activities so that the natural environment is preserved and supported. Three pillars of sustainability. The concept of sustainability encompasses three interrelated categories: social, economic, and environmental.
Guest-Room Automation. For example, an IoT platform could, over time, memorize a guest’s specific comfort preferences and automatically set up temperature, lighting and TV channels for their stay. That could be just the beginning. Five IoT Trends in the Hospitality Industry. This is one way hotels differentiate themselves.
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If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. or “What goodies should I include in my sustainability event’s goodie bag?”
Promote Across Multiple Channels: Use diverse platforms like email, social media, PR, and ads to reach a broader audience. Example : A sustainable textile company has a booth at an eco-fashion fair. A forward-thinking event, INBOUND featured AR panels, AI chatbots for attendee support, and a sustainability-focused vendor marketplace.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Your platform technology might have built in a lot of labor hours to help build out your conference.
The post Generative AI and sustainability are driving investment in the tourism technology segment appeared first on TD (Travel Daily Media) Travel Daily. This technology is being leveraged to enhance the customer experience by facilitating trip planning, automating refunds and back-office processes, and supporting content creation.
Today, they are critical players in aligning tourism growth with community values, economic goals, and sustainability imperatives. They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO).
Customer Engagement Platform. Foster Stronger Relationships With A Customer Engagement Platform. Engage customers using personalized communications, experiences, events and awards on a customizable platform. Our platform enables brands and partners to jointly nurture strong customer relationships. Mon, 06/13/2022 - 10:46.
Businesses participating in the Startup Showcase will be divided into four groups based on respective focus areas: advisors and agencies; hotel, cruise, tour and transportation; sustainability; and emerging technologies with a focus on AI. It’s the first platform to integrate bookings, payments and commissions in a single place.
Now, FCM M&E, with North American offices in San Francisco, metro New York, Toronto, and Mexico City, has made another move to support its international meetings presence: It has partnered with event-technology firm Hubli to offer a site-search platform featuring a roster of more than 200,000 hotels and other event venues around the world.
Understanding these transformations is pivotal, so we took a deep dive into the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms — in which we were proudly named a Leader — so we could share the latest event technology trends with you. Without further ado, here are the trends shaping the future of events: 1.
One of them was iUrban, which received the Andalucía LAB Award for Ciceron, a tourism platform with artificial intelligence that uses ChatGPT to personalise the tourist experience and works as if it were a 24/7 tourist office in more than 94 languages. This year, a dozen startups won awards in different categories.
This platform was ingeniously developed as a central hub where teams could convene and work together seamlessly within a unified workspace. The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. Vendor Marketplace.
A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.
TIS – Tourism Innovation Summit 2024 will come to Seville from October 23 to 25 with an edition starring all those technologies that are transforming the tourism sector and that are helping to address very relevant challenges such as understanding the new traveler, sustainability or digitization.
In addition, this trend is technology-driven, with platforms and tools aimed at enhancing the experience and measuring the success of these micro-networking events. From virtual reality platforms to interactive livestream sessions, the options for engaging your audience are evolving rapidly.
Destinations must first carry out purposeful, strategic, comprehensive and, most importantly, inclusive planning considering not only how the outside world will see the destinations but also the ethical coalitions between the civil society, businesses and the government to support sustainable growth and long-term success of tourism.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. My team will continue to leverage AI-powered analytics to evaluate market opportunities and analyze campaign performance across countries and platforms. 2024 has certainly been event ful year.
TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Bigger businesses can adopt itinerary building software (e.g., Here’s how it works.
Their presence added prestige to the event and emphasised their instrumental role in advancing innovative solutions for the sustained growth of the HoReCa industry in Thailand and beyond. Together, we can propel the HORECA sector to new heights of success while setting a new standard for eco-friendly practices.”
To ensure the building reflects global competitiveness, it required timeless elegance, sustainability in construction, and sophisticated office functionality. However, we are acutely aware of the important role that sustainable technology plays in delivering progressive design,” said Jabri.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Integrations These days, it’s not uncommon for organizations to use hundreds of different tools.
With today’s marketing automation and customer data solutions, there’s little reason not to: Set your customer strategy. Execute the strategy into an automation tool. And the great brands are making all emails, texts, and push notifications personalized, relevant, and timely. Assess results while refining along the way. Chris Jones.
The simplicity of the launch attracts even non-travel players: Over the past two years , a number of financial companies, retailers, and loyal clubs have presented their branded booking platforms. Plug-and-play platforms have many hidden limitations, preventing you from standing out in a saturated travel market. billion in 2022.
Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.
These platforms allow you to manage guest lists, registrations, ticketing, and even floor plans all in one place. They also offer automated reminders and reporting tools that can drastically cut down administrative hours. Use social media polls or online platforms to get suggestions for topics, activities, or menu items.
☐ Create a sustainability plan to optimize waste management and power consumption. As such, ensuring your platform and network can support a virtual event before the big day is vital. Survey the market and demo different platforms to find one that is a solid fit. ☐ Determine any additional onsite needs that you may require.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. HubSpot HubSpot is a marketing automationplatform that boasts extensive resources and lots of tools for marketing your event. With over 500 active members, CEMA is a thriving community.
Put sustainability front and center. Sustainable practices are imperative. More than two-thirds of respondents globally said sustainability is “very” or “extremely” important when planning meetings and conferences. When swag carries the message of sustainability, everyone wins. Action Steps: Let automation lend a hand.
TIS – Tourism Innovation Summit 2023 closed its fourth edition, where 7,384 industry professionals discovered the latest trends that are defining smarter, more sustainable and digital tourism. cybersecurity, big data & analytics, marketing automation, GIS, contactless technology and predictive analytics, among others.
Explore the latest platform tools and cloud technologies and learn how to put your skills to work in new areas. As platforms take power and brands want to control their advertising, media agencies are in a bit of a transition. Microsoft Ignite. Washington, DC. Digiday Media Buying Summit. Nashville, TX. New York, NY. Singapore.
Beyond this number, it is also important to consider how much promotion and attention you want the event to receive in advance; advertising online through social media platforms and publicizing through news outlets can help in generating interest and attendees.
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