This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In an increasingly digital world, event marketing gives consumers and brands a unique opportunity to meet in person, create real relationships, form personal connections, and get hands-on experience with new services, products, and brand advocates. Using Automation in Email Marketing. I’m glad you asked. Sephora new email.
Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. Compared to one-time promotional emails, drip campaigns increase open rates by 80% and generate sales-ready leads 50% faster.
Exhibitors need to showcase better products and services. Marketo, for example, makes automation with other platforms easier. Social Media Examiner has compiled these FAQs, starting from the types of events Facebook can accommodate to the step-by-step process of promoting your events.
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
For instance, some event management software may come with easy-to-set-up event registration pages, but be lacking in comprehensive event promotion and analytics tools. Likewise, it will be a lot more important to have a hefty suite of event promotion tools for an external event than for an internal event. No person is an island.
Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Marketing and Promotion: Reaching Your Target Audience Effective marketing is crucial to attract a large and engaged audience.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions.
Instead of just telling people about your product or service you can show them. Think about why youre hosting the eventare you launching a new product, educating customers, or just generating buzz for your brand? Second, it offers educationattendees can learn about your product or service in a deeper, more hands-on way.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Human effort is still very much a part of the event planning process.
Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy. Event organizers and marketing professionals send press releases to news and media outlets to announce and promote events.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Click To Tweet.
As an organizer, implement beacon badges for automated session check-in, and even a scavenger hunt to entertain guests and promote specific points of interest. GEVME offers 1:1 and group video meetings, an activity feed, sponsored products, and a passwordless login experience utilizing OTP (one-time pin). Albert’s Aha!
What it is: Email marketing platform to send promotional messages and updates to your email list. Imagine that you have a new product available. What it is: Automation tool to connect the apps you regularly use and ensure that repetitive tasks happen automatically. The good news is that you can ease that burden with automation.
Spring Outdoor Networking Spring brings fresh energy to Austin’s networking scene with unique venues that promote business connections. Studios and production facilities across the city create amazing opportunities for business travelers in spring 2025. The Hollywood district alone brings in over USD 1.2
Promote these exclusive offers on all the social media platforms you use. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Promote your email newsletter at networking events.
Because people’s imaginations were sparked by how easy it was to provide automated translation or human translation services through our apps, they’re starting to bring it forward.” Brandt’s final trend observed at the IMEX Frankfurt 2022 event was the active promotion of the metaverse. ” Conclusion.
The impact this is having on business events now is in the early stages — however, it should lead to higher customer satisfaction and net promoter scores. It’s a path that’s leading events toward more automation, too.
In April of 2016, social media giant, Facebook launched a chatbot service that acts like a virtual assistant allowing businesses to provide automated customer service, deliver content, and come up with an interactive experience to their customers. Tailored promotions and guest profiling. Ask whether customer needs help with anything.
When making a booking request, customers can receive automated SMS responses guiding them through the steps to confirm a suitable date and time. Winners could receive prizes via SMS, including discount codes, exclusive products, or other attractive rewards. SMS notifications offer a simple, efficient solution to this issue.
Whether setting up a pop-up store or planning a large-scale product launch, the right event platform facilitates all planning operations, enhances attendees’ experience, and provides invaluable data and actionable insights. However, with the great variety of options, choosing the right event management software can feel overwhelming.
At its core, it’s about using real-time data to make informed decisions, ensuring the right products and services are sold to the right consumer at the right price and time. From an operational perspective, automated rate recommendations remove guesswork and substantially reduce the manual effort required in rate setting.
Several hotels around the world now use technology solutions to automate their check-in, in-room, and check-out experiences for visitors. This solution from Google and Volara also features private, automated, and conversational interactions between guests and staff. Automating Accommodation Experience from Check-In to Check-Out.
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.
Direct mail is promotional content sent to people via postal mail. Or, you can run targeted campaigns by using the Marketing Mail product selectively. For example, a local coupon circular might include promotions for a dentist’s office, supermarket and home goods store all on the same page. Not silly at all. Other Options.
In order to instill trust, marketers have to promote safety and hygiene as their number one priority. They say once marketers have looked at this new data and micro-segmented their customers, it will be easier to deploy tailored promotions and have improved results. Promote and boost sales. Automate Interactions.
RELATED: ECEF Introduces Automated Contact Tracing. The pre-COVID average NPS — net promoter score index measuring the willingness of exhibitors to recommend an event to others — was +19. The average attendance in the last 90 days, Lippman said, is about half of what it was in 2019. The second data point: Attention spans are dropping.
Many event vendors create the products they offer or provide their services directly. Event stage design involves incorporating production elements into an event or presentation space to amplify the venue’s aesthetics and enhance the attendees’ experience. Stage designers. Ticketing services. Licensers.
Need a photo to promote an upcoming event? joins forces with your go-to social media automation tool? It’s only 9:10am, and you already feel super productive. You can even search time frames, and get really narrow with your search. 3 | Share the best user-generated photos to your followers with just a click of a button.
More than 60 percent of respondents said they are well-prepared — while 22 percent think they are somewhat prepared — to handle attendee acquisition and event promotion challenges for their upcoming hybrid events. Future Readiness. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.
Branding can be incorporated into various aspects of the event, including signage, promotional materials, social media campaigns, and more. In fact, a company’s reputation plays a direct role in its bottom line, as customers are more likely to purchase products or services from a brand they trust.
Cybersecurity, Big Data & Analytics, Marketing Automation, GIS, Contactless Technology and Predictive Analytics, among others. In addition, the initiatives being implemented to promote the MICE sector and business travel will also be discussed.
Marketing and Promotion Once your event is configured and online registrations are ready to launch, it’s time to imagine and execute a great marketing strategy for your target audience. To boost your guest show-up rate, you can send automated notifications and reminders to attendees via SMS or WhatsApp.
It also includes the great photos, videos and updates customers share on social media that mention your business or region by tagging your social media account and/or using your promoted hashtag. How to charge a premium price for your product. Automated but VERY personalised email after their stay. Widely promoted event hashtag.
☐ Secure a printing and promotional vendor. ☐ Create impactful email banners, social media banners, and paid ads to promote your event. ☐ Design virtual production slides. ☐ Design virtual production backgrounds and frames. Event Promotion Checklist ☐ Build out a promotion campaign plan.
Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches. The software ensures that this process is automated and user-friendly. A small in-store workshop would have vastly different requirements from a major product launch.
Whether setting up a pop-up store or planning a large-scale product launch, the right event platform facilitates all planning operations, enhances attendees’ experience, and provides invaluable data and actionable insights. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Thailand’s Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse joined forces to deliver an immersive experience for VIP guests and members of the media, presenting an insightful glimpse into the upcoming debut in March 2024.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices.
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g.,
Automate Email Campaigns Implement AI-powered email marketing campaigns for personalized and timely communication. Automate Social Media Wisely Use AI-driven scheduling to automate social media posts. (PRO Are you seeking a more productive and effective sales team? PRO TIP: Be sure to use this as inspiration only!)
The easiest way to add serendipity, matchmaking, and automated breakouts to internal virtual meetings, twine’s mission is to power conversations that lead to personal and professional growth. Bizzabo offers virtual event production and streaming services to help you stream high-quality live video to your attendees.
Local suppliers are the ones that create the initial travel products. Whether organized by the company itself or sourced from third-party suppliers, such experiential travel products find their place in the overall portfolio. To source inventory, DMCs work with tour operators and direct travel product suppliers big and small.
Perhaps most notably, the EIC promotes Certified Meeting Professional (CMP) programs and credentials. Event Tech Live Event Tech Live ’s mission is to connect global event professionals with the latest advances in event tech while promoting thought leadership and gathering the event community 365 days per year.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content