Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

DCI

AUGUST 11, 2022

Destinations need to rethink their digital strategies and realize that working with first-party data is less of a trend and more of a necessity moving forward. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward.

Media 99

Media Advertising Automation Social Media 99

Solimar International

JANUARY 16, 2025

AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement. How DMOs use it: Visitor Insights: Analyze visitor behavior to identify trends, predict demand, and target specific demographics.

Destination Management 40

Destination Management Technology Technology Management 40

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. That’s why we created this blog post highlighting four trends driving our industry forward. Action Steps: Let automation lend a hand. Add value with hyper-personalization.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Brightspot Incentive Events

JANUARY 20, 2025

The annual Brightspot Outlook and actionable To-Do’s draw fandom that’s just below the level of new-year pop-culture forecasts, fashion trends, and romance predictions for Taylor Swift + Travis Kelce. Our January webinars are top draws. To-Do: find new lead gen(eration) Artificial Intelligence AI is all the buzz.

Incentives 52

Incentives Trends Logistics Communications 52

Traveler's Q

SEPTEMBER 7, 2023

It is also important to pay attention to changes in consumer behavior, purchasing patterns, and market trends, as they can significantly impact your audience’s motivations and decisions. Twitter and Instagram are more effective for trending topics or visual-based events like concerts, exhibitions, and fashion shows.

Social Media 130

Social Media Promotion Media Marketing 130

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Forecast Sales More Accurately Use AI algorithms to forecast sales trends and optimize resource allocation.

Marketing 52

Marketing Marketing Automation Social Media 52

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JANUARY 24, 2022

Marketing Automation Strategy — Use this strategy to save time for your customers, streamline onboarding, and meet customers where they are and when they are ready. Messaging & Personas — Copy focused on health, safety, and 2019 projections won’t sell tickets to today’s customer.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Gavel International

DECEMBER 4, 2023

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. As you spend more time tracking comments and questions, you will start to recognize trends among your target audience.

B2B 52

B2B Prospect Automation Social Media 52

Eventtia

APRIL 28, 2022

The aim here is to give prospective attendees the flexibility in more options that can potentially be effective in converting prospective attendees. Anticipate the questions prospective attendees may have and try to include the answers to these questions. Unique value proposition. Call-To-Action (CTA).

Prospect 71

Prospect Registration Events Communications 71

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Stova

FEBRUARY 14, 2025

Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.

Sponsors 52

Sponsors Social Media Prospect Speakers 52

Stova

MARCH 17, 2023

Event Automation Makes Events Easier 90% of event planning is research. And while that might not be the most exciting prospect, it is the most important one. Event automation" is the implementation of connected solutions to reduce manual event tasks and make managing meetings and events easier.

Automation 40

Automation Events Prospect Registration 40

Convene by PCMA

SEPTEMBER 18, 2023

“We have meetings at events with key customers and prospects and press and analysts,” Federbush said. Leads can be broken down into marketing qualified leads (MQLs) vs. sales qualified leads (SQLs) and entered into your CRM or marketing automation databases, he said. What were the outcomes of those meetings?

Prospect 52

Prospect Events Event Marketing Automation 52

Stova

MARCH 17, 2023

Trends Driving Experiential Marketing Experiences are the foundation of so many connections: relationships, friendships, and partnerships. Discover the top trends in experiential marketing that audiences will want from their brands. Stayable experiences are definitely an experiential marketing event trend to keep your eye on.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

OCTOBER 3, 2023

Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. What other technology is my organization using to capture customer and prospect data? Is the event hashtag trending? Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. Billups New York, NY Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads.

Management 98

Management Advertising Events Consulting 98

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Brightspot Incentive Events

JANUARY 15, 2024

Our annual Outlook and actionable To-Do’s might not draw as much interest as election forecasts, fashion trends, and love predictions for Taylor Swift + Travis Kelce – but they are nonetheless Brightspot’s #1 attended webinars. Participants desire more variety in trip destinations, too. It’s in every business story.

Incentives 52

Incentives Travel Travel Meeting 52

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Promotion Marketing Marketing 105

Bizzaboo

DECEMBER 3, 2024

Conference themes: Innovation and technology trends Looking to inspire your audience with the latest tech breakthroughs and forward-thinking ideas? From AI to blockchain, these trends will engage innovators, disruptors, and problem-solvers eager to explore the technology that’s transforming industries. You’re in luck. Fireside chat.

Conference 102

Conference Automation Speakers Sustainability 102

Bizzaboo

DECEMBER 3, 2024

Conference themes: Innovation and technology trends Looking to inspire your audience with the latest tech breakthroughs and forward-thinking ideas? From AI to blockchain, these trends will engage innovators, disruptors, and problem-solvers eager to explore the technology that’s transforming industries. You’re in luck. Fireside chat.

Conference 52

Conference Automation Speakers Sustainability 52