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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Post-Event Surveys: Structured feedback collection helps quantify the intangible aspects of ROI, including client satisfaction and likelihood of rebooking.

Proposal 130
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Your Complete Guide to Virtual Events

Eventtia

While virtual events are certainly not brand new and have been around for quite some time, it’s no secret that the global COVID-19 pandemic has caused the surge of popularity of virtual events. What is a Virtual Event? Zoom) is a good example of a virtual meeting. Why Host a Virtual Event?

MICE professionals

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. These events allow for meaningful conversations and instant feedback which can lead to business and loyalty. Virtual and hybrid events reach a wider audience without geographical boundaries.

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Five Event Trends in Five Minutes

Convene by PCMA

RELATED: ECEF Introduces Automated Contact Tracing. The average time spent at virtual events in April was 5.6 This is an important metric not only for virtual events, Lippman pointed out, but for physical events as well — it’s an important consideration when planning session lengths for events in both realms.

Trends 105
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New Skills for New Event-Marketing Challenges

Convene by PCMA

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful.

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Event Types: A Guide to Recruiting Events

Bizzaboo

Whether the event is virtual, in-person, or hybrid, hiring managers and other team members can talk to real people and better understand what they’re like. It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text. Diversify by Spotify.

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4 Ways to Add Value to Sponsorship Packages

Stova

The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand.