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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings.

Proposal 130
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6 affordable digital marketing tools for small businesses

The Abbi Agency

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in.

MICE professionals

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111
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9 Ways to Grow Your Email Database

Motivation Excellence

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Create a webinar.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal.

SEO 111
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5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

It’s so much more than banner ads on a website. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Landing on a messy DMO website is akin to landing at an airport where nothing works right.

Media 99
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Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

Build A Professional Event Website Building a professional event website is key to managing and organizing successful events. The website should not only look great, but it also needs to have informative and engaging content. The website should include the event details such as date, time, venue, and registration link.