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It’s Time to Harness AI for Event Success

Convene by PCMA

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI.

SEO 111
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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Billups New York, NY Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. They excel in both online and onsite registration. Trust, dependability, experience, and expertise, is what makes us who we are.