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Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI.
When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
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