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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The last two decades have seen the rise of mobile devices, app stores, and social media. If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets. 2024 has certainly been event ful year.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Billups New York, NY Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. Trust, dependability, experience, and expertise, is what makes us who we are. Meetings & Incentives Worldwide, Inc.