Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

MARCH 16, 2022

If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

Marketing Automation Strategy — Use this strategy to save time for your customers, streamline onboarding, and meet customers where they are and when they are ready. Messaging & Personas — Copy focused on health, safety, and 2019 projections won’t sell tickets to today’s customer.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98