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Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. This could be thought leader ads, whitepapers, brochure and report downloads all with the aim of driving engaged first-party data in the shape of emails. 2024 has certainly been event ful year.
This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts. High click-through rate, low registration rate = High topic resonance, high availability conflict (i.e. The information is mined from a pre-collected database during the event registration.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. Scalability and smart automation for stress-free planning As your events grow, so should your event networking platform. And thats where event networking technology comes in.
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