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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Event marketers should prioritize year-round campaigns to gather engaged first-party data, protecting themselves from evolving cookie regulations. 2024 has certainly been event ful year.

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

However, collecting business cards doesn’t necessarily ensure General Data Protection Regulation (GDPR) compliance , especially for opt-in consent. Guaranteeing data accuracy: Automated systems with real-time syncing significantly reduce the margin for human error.