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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

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Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow

AltexSoft Travel

Online travel agencies are some of the youngest players in the travel market. Since their appearance in the 90s, they flipped travel distribution, became hotels’ biggest enemies , and changed how people research, plan, and buy their trips. What is the Online Travel Agency? What is the Online Travel Agency?

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. Keeping travel channels up to date has long been a pain point for hoteliers—now more than ever with limited resources and narrower margins.

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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

If you operate a travel business, you most likely deal with multinational customers, and it’s crucial for you to localize your content and services and make them more understandable. And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. And it works.

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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.