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Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. This could be thought leader ads, whitepapers, brochure and report downloads all with the aim of driving engaged first-party data in the shape of emails. 2024 has certainly been event ful year.
When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, socialmedia marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. You can track things like session attendance, networking activity, and socialmedia buzz as the event unfolds. And thats where event networking technology comes in.
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