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Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Guaranteeing data accuracy: Automated systems with real-time syncing significantly reduce the margin for human error. This ensures that the data collected is vast but also accurate and reliable.
According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas. And thats where event networking technology comes in.
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