Remove Automation Remove Website Remove Whitepaper
article thumbnail

How to Make Your Meeting Marketing Remarkable

MeetingsNet

Nurture via automation. Don’t let your event website go dark once the event is over. Keep your website updated and offer content all year long,” he advised. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download.

article thumbnail

Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

E-commerce provides excellent insight into buying behavior because it “closes the loop” between when someone visits a website until they complete a purchase. Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. Eight out of 10 prospects want to talk to salespeople via email.

article thumbnail

Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Automate Interactions. Informative content (recipes, whitepapers, etc). Personalization. the numbers add up significantly.