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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
While it’s in man’s nature to network, it can be done a whole lot better when the space we’re in inspires us to talk and exchange ideas. 87% of executives believe that live events will be instrumental in their B2Bmarketing strategy Click To Tweet. Turn Your Free Events into Blockbusters.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Events are no longer just venues for networking.
In B2Bmarketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2Beventmarketing essential to your larger marketing strategy and to business success overall.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. His blog is a deep-dive into conference engagement and the fundamentals of successful networking like comfort, interaction and the exchange of ideas. EventMarketer.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can eventmarketers use visuals to drive audience engagement and event attendance? And then, following the previous point, we must follow through — enforcing health and safety measures when executing the event.
But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. B2B and the Women’s Movement. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.
To see the value in this new approach, eventmarketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. Read: Wasted impressions equal wasted money.).
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. SMX West - Search Marketing Expo. B2BMarketing Exchange. back to top.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Attendees will be eager to capture their own content and share it among their networks of friends and colleagues.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% This rapid evolution has proven beneficial to the events industry.
Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networkingevent is rewarding, the job also poses challenges. Attendees are craving more opportunities to network.
In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Attending these conferences will allow you to learn more about the events industry and meet other event professionals. 2024 NACE Evolve Conference Jan.
So, whether you’re the first revenue marketing hire in your organization or the leader of an established team, our industry experts guarantee you’ll leave with the insights you need to elevate your role. B2B Online EU. Join 1000+ brand founders, marketers and online growth experts for a full day of out-of-office learning.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. Consumers today are making decisions based on a broad set of digital networks — but they’re not doing so in isolation. On the Web.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Create your event in a few clicks and then manage all of your logistics through one dashboard. What is Splash?
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Healthcare: Assisting organizations in managing medical conferences, training events, and patient education workshops. Finance: Providing event management solutions for financial institutions, encompassing investor conferences and networkingevents. Discover more details on Eventtia’s pricing page.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Want to see your event agency in this list? Submit it here. 21st Century Expo Group, Inc.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Discover more details on Eventtia’s pricing page.
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing.
November 2023 Marketing Conferences Name Start Date/Location Description Product Marketing Summit Sydney 2023 11/1/23 Sydney, Australia Nov. 1 to 2—Get in a room with your PMM peers for two days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at Product Marketing Summit Sydney.
After overhauling their event strategies to navigate the pandemic rapidly, event professionals are more or less returning to normal. According to a new report from Bizzabo, The state of in-person B2B conferences , 52.1% of event organizers reported increased attendance at their events over the past year.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Finally, as most leading event management platforms, Eventtia ensures full data security, abiding by all safety protocols.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Finally, as most leading event management platforms, Eventtia ensures full data security, abiding by all safety protocols.
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