Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Click To Tweet. Standout Booth Ideas From E3 2018.

Trade Show 214

Trade Show SEO B2B Social Media 214

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

SEPTEMBER 21, 2018

Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. Events are no longer just venues for networking. Steal the Headlines with Headliner.

Trade Show 205

Trade Show B2B Entertainment Events 205

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

APRIL 13, 2023

However, in keeping things events related, the Brew Crew decided to revamp the game and call it “cut, keep, improve.” Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer.

B2B 177

B2B Events Production Marketing 177

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Prioritize Personalization in Email and Event Marketing. I’m glad you asked.

Promotion 214

Promotion Marketing Marketing Automation 214

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Conference 194

Conference Marketing Marketing B2B 194

Convene by PCMA

AUGUST 7, 2023

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Endless Events

MAY 14, 2018

But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. B2B and the Women’s Movement. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. Create and nurture a community that extends beyond the event.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

NOVEMBER 1, 2024

Attendees want to discover products and companies they haven’t seen before, and that means new companies need to be easy to find. But today’s audiences want more than vague “new product” promises. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Feature new or innovative products. Christine Johnson. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. And that’s what makes social proof such an effective tool for marketers, including event marketers. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. I’m glad you asked.

Promotion 77

Promotion Marketing Marketing B2B 77

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. so you can expect to hear them discussed together: Blockchain If event marketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all.

Technology 105

Technology Technology Events Event Marketing 105

Bizzaboo

NOVEMBER 30, 2022

Product Marketing Summit Singapore. In 2022, Product Marketing Summit will assemble the largest gathering of PMMs from the world’s largest companies and most exciting startups in Singapore to share Product Marketing success stories, experiences, and challenges of those positioned at the intersection of product, marketing & sales.

Marketing 98

Marketing Marketing Conference eCommerce 98

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Advertising Events Consulting 98

Bizzaboo

DECEMBER 26, 2018

Build trust and differentiate your brand at the largest digital marketing forum for financial services in the western U.S. B2B Marketing Exchange. OMR Online Marketing Rockstars Festival. Be part of the action and experience two epic days filled with marketing knowledge, industry networking and entertainment.

Marketing 105

Marketing Marketing Conference SEO 105

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. Betting big on digital. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

OCTOBER 16, 2022

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

Attendee 98

Attendee Speakers Events Networking 98

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Increase Revenue — If you’re hosting a fundraising event, you’ll want to know how much you actually raised. Are they taking any promotional gifts or buying promotional products?

Social Media 84

Social Media Prospect Events Promotion 84

Bizzaboo

JANUARY 30, 2019

They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b event marketing where your primary audience is, in fact, your very own colleagues. Team-Building Event Ideas.

Events 130

Events Remote Communications Communications 130

Bizzaboo

AUGUST 3, 2023

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%

Management 98

Management Registration Vendor Event Apps 98

Bizzaboo

JANUARY 3, 2024

22-24, 2024 New York, NY Connect NYC offers a unique platform to engage and cooperate with top-tier planners and suppliers, all while gaining valuable knowledge from industry luminaries who will impart priceless insights into the future of the meetings and events landscape. Event Production Show (EPS) Feb. Connect NYC 2024 Feb.

Planner 105

Planner Conference Trade Show Incentives 105

Traveler's Q

SEPTEMBER 7, 2023

Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

MAY 24, 2024

With a magnitude of options to choose, it’s easy to get lost in all of the different event technology out there. You’ve got new products like HopIn, older products like Cvent and Bizzobo, event ticketing platforms like Eventbrite , and more marketing-oriented platforms like Splash. What is Splash?

Virtual Events 62

Virtual Events Platform Online Registration 62