Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. that can create virtual or in-person content walls to showcase the digital content from an event. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

The point is, maximizing last-minute registration requires a concerted effort to assess registration trends and marketing activities and aligning tactics to address gaps in both.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JANUARY 12, 2023

The booth allows guests to give unfiltered feedback on their experience, which often includes positive praise that can be used as testimonials for future marketing campaigns. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Events Public Relations Sustainability 105

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JUNE 28, 2024

Two Things to Try With cookies off the table, as event marketers we should be changing: 1) the mechanics of what we track as a conversion. For example, if we can’t track across payment portals, we can add an additional “checkpoint” event right before payment is processed. 2) the way we think about data analysis.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

NOVEMBER 1, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

MARCH 8, 2024

Is a fun way for followers to test their industry knowledge All of the above Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JUNE 30, 2022

workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

AUGUST 25, 2023

Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web To learn more about the surge in exclusive, paid professional communities, read the CMSWire article, “ Paid Professional Communities: The New B2B Playgrounds.”

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

JULY 28, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

JANUARY 19, 2024

Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.”

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JULY 21, 2023

Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

OCTOBER 31, 2022

Kate Ammerman is marketing lead on IBIE and Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 52

Social Media Media Retail Public Relations 52