Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Website (B2B blog). What does it entail? 3 EVENT MARKETING STRATEGY TYPES.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Events are no longer just venues for networking. They can also be venues for other events that will intensify the networking experience.

Trade Show 205

Trade Show B2B Entertainment Events 205

Endless Events

JUNE 1, 2018

While it’s in man’s nature to network, it can be done a whole lot better when the space we’re in inspires us to talk and exchange ideas. 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. B2B Event Marketing Reloaded. Spice up Your Social Space with These Ideas.

Event Planning 214

Event Planning B2B Event Apps Registration 214

Bizzaboo

JULY 30, 2023

We are thrilled to announce the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and attendee insights on today’s most impactful gatherings. of organizers plan to schedule more or the same number of in-person B2B events in 2024 compared to 2023.

B2B 98

B2B Organization Conference Attendee 98

Motivation Excellence

DECEMBER 16, 2024

Anyone in this sphere of influence knows keenly though that there are challenges when it comes to engaging with B2B partners. Providing training on the merits of your product or service is another proven way to build trust and loyalty with B2B partners.

B2B 197

B2B Incentives Seminar Training 197

Endless Events

JUNE 15, 2021

” “We’re a B2B event and a fan event. On the B2B events side, the virtual fatigue got real. And rather than doing 30 minutes or 45 minutes, we took one day of a month and did two hours with a little virtual networking afterwards and really dove in on that topic.

Trends 317

Trends Attendee Online B2B 317

Eventtia

FEBRUARY 22, 2018

It’s not always your fault that people don’t click during your networking events or dynamics. La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. You’ll discover plenty of reasons why attendees fail to build meaningful relationships at events.

B2B 63

B2B Networking Attendee Management 63

Eventtia

FEBRUARY 19, 2018

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. I feel you, friend, and I don’t envy you.

B2B 63

B2B Networking Events Management 63

Smart Meetings

JANUARY 4, 2024

This testing can also increase organic reach as followers responding to compelling posts and graphics will be more likely to re-share the information with the people in their networks. Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

JUNE 8, 2018

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Secure Your Sponsors through Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Eventtia

FEBRUARY 15, 2018

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. After all, the very […].

B2B 59

B2B Networking Events Attendee 59

Eventtia

DECEMBER 26, 2018

A B2B networking event is so much more than just one-on-one meetings between different professionals and brands.

B2B 59

B2B Networking Events Meeting 59

Endless Events

SEPTEMBER 27, 2021

We also put a lot of focus on the exhibitor experience and some of the networking opportunities,” he elaborates. Virtual Networking. First, Jon elaborates on virtual networking solutions. B2B marketing budgets, and finally, branding. We designed our event management platform with events like that in mind.

Platform 317

Platform Management Virtual Events Meeting 317

Smart Meetings

AUGUST 27, 2021

Vaccines are then verified through Clear’s network with healthcare systems to eliminate fraud. Glenn Stress, Marriott senior director of global B2B marketing explained, “We need to come together to protect ourselves and each other. We are committed to demonstrating the spirit of respect and care and this is our highest priority.”

Healthcare 290

Healthcare B2B Communications Communications 290

Endless Events

MARCH 3, 2022

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. “The equivalent of these solutions for B2B would be interesting. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway?

Social Media 348

Social Media Promotion Media Advertising 348

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

SEPTEMBER 23, 2021

A platform to network with industry leaders and change-makers from around the globe, it will foster a more diversified and resilient global economy, inspire a vibrant business environment, empower robust business connectivity and drive sustainable economic growth.

Government 242

Government B2B Sustainability Platform 242

Smart Meetings

AUGUST 15, 2023

To make the event special, memorable and interactive, Glenn Stress, vice president of global B2B events and programs for Marriott International, brought one of the activations from his company’s research with PCMA and CEMA on the Guiding Principles in Experience Design.

Meeting 242

Meeting Sponsors B2B Sustainability 242

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The Importance of B2B Customer Loyalty Program. Upkeep and fine-tuning of your relationships between you and your B2B customers is imperative. Here are six B2C loyalty marketing tactics to include with your B2B strategy. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

The MICE Blog

JULY 3, 2024

Gallen Health network, aiming to make St. Gallen excels in application development, cloud computing, IT security, decision intelligence, B2B software, and big data solutions, supported by a network of associations and development facilities with access to a pool of young talent and professionals. By working with the St.

Seminar 273

Seminar Healthcare Government Events 273

Smart Meetings

APRIL 7, 2023

The networking is the point. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4 They don’t expect to sit in a classroom all day. The same goes for sponsors and exhibitors.

Travel 246

Travel Travel Banking B2B 246

Eventtia

AUGUST 28, 2018

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B2B 127

B2B Networking 127

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

SEPTEMBER 12, 2018

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B2B 59

B2B Networking 59

Endless Events

FEBRUARY 23, 2018

Getting a certification also helps since it grows your network and adds some authority under your belt. Convention Centers Ditching Consumer Shows for B2B Events. By the way, have you subscribed to our site? Join us and we’ll send you fresh news like this each week , straight to your inbox. Click To Tweet.

Events 233

Events Automation Venue Certification 233

Smart Meetings

JUNE 5, 2023

In effect, this is a love letter to everyone who doesn’t love forced fun at a networking event,” said Henshall. “We want board members with varying backgrounds, different understandings that can challenge the management team, challenge one another in the board room and help us become better.” That leads to welcoming all guests,” he said.

Technology 246

Technology Technology Planner Booking 246

Endless Events

OCTOBER 19, 2018

Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. His blog is a deep-dive into conference engagement and the fundamentals of successful networking like comfort, interaction and the exchange of ideas. The MICE Blog. Plan Your Meetings.

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

NOVEMBER 2, 2021

I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. If it’s outside your position, do it in volunteer capacities, networking opportunities with industry organizations, or maybe through a side job or a hobby.

Planner 317

Planner Trade Show Logistics Events 317

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

MAY 14, 2018

B2B and the Women’s Movement. Cisco Live is also on the move, seeking to empower women in network engineering. Not doing so can leave you trapped and unable to use any of the other five legal bases that could allow you to process personal data. Twitter is a good example, diverting some of its funds to publicly support women’s causes.

Proposal 201

Proposal Marketing Marketing Social Media 201

Eventtia

DECEMBER 24, 2020

Replacing in-person interaction for online interaction was always going to make it more difficult for attendees to meet and interact with each other. But at the same time, it’s also where some serious value can be added to the attendee experience.

Online 62

Online B2B Networking Attendee 62

Smart Meetings

JULY 6, 2022

One of the most obvious applications for large-scale events is improving virtual networking opportunities and even post-event engagement. From legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients.

Meeting 264

Meeting Planner Technology Technology 264

Eventtia

JULY 31, 2019

We decided to do that because we wanted to share their best practices for planning events and B2B meetings with the world. A few months ago, we started to run a series of interviews with our clients.

Networking 74

Networking B2B Meeting Events 74

Social Tables

JANUARY 27, 2021

The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. She brought top experts to the conversation to share secrets for negotiating, feeling more confident and building a network.

Meeting 246

Meeting Publishing Tourism Tourism 246

Convene by PCMA

OCTOBER 10, 2022

When evaluating your digital media targeting mix going into 2023, consider the following: Nontraditional B2B channels — Channels such as TikTok and Spotify — while not considered B2B platforms — can provide the volume of impressions necessary to drive brand recognition and are more cost-effective than traditional advertising.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 6, 2025

Start an event podcast, design-branded photo filters for registrants to share with their networks, or post behind-the-scenes content like booth set-up. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 59

Marketing Marketing Social Media Public Relations 59