Convene by PCMA

AUGUST 22, 2022

If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Events Public Relations Sustainability 105

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 24, 2023

Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. And of course, abstract language can be useful on smaller executions like digital display ads, where space is limited, and also when customization/segmentation isn’t an option.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Travel Daily Media

SEPTEMBER 4, 2024

220 international buyers from 33 countries and territories will set up over 10,000 B2B trade meetings, providing opportunities for networking, negotiations, and signing future cooperation agreements. Domestic exhibitors make up 77%, while international exhibitors account for 23%.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

AUGUST 7, 2023

The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

JANUARY 26, 2019

Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Share true stories about your event, your organization, and the people involved.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Provide access to private meeting rooms.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? In the immortal words of Meghan Trainor, “nah to the ah to the no, no, no, no.”

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

NOVEMBER 6, 2023

It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.”

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

AUGUST 25, 2023

Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden. They can also choose to attend online and in-person events.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back. specifically for cloud infrastructure professionals.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JULY 21, 2023

As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This new era brings new victories and new challenges.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

DECEMBER 11, 2024

The potential registrant pool will be affected by M&A activity, an ongoing skilled worker shortage, leaner teams, and the trend to send fewer staff to conventions and conferences, challenging event organizers to focus on ROI for stakeholders.

Trade Show 52

Trade Show Social Media Events Trends 52

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Destination marketing and economic development organizations can work closely together to develop and shine a light on up-and-coming neighbourhoods and lesser-known assets away from crowds. This is true for destinations around the world.

Benefits 52

Benefits Advertising Remote B2C 52

Convene by PCMA

OCTOBER 31, 2022

IBIE organizers created another revenue stream using the “BAKED IN” marketing campaign in merchandise. The campaign was so popular that it was used to create swag, which created another revenue stream for event organizers. An adaptable event brand. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years!

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

While staying on top of trends can be time-consuming for your organization, it’s essential for creating content that resonates with your audience. An organization’s social-media presence shouldn’t go silent once an event ends — it needs to be active year-round.

Social Media 52

Social Media Media Retail Public Relations 52