Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Why not grab some ideas from other conferences like E3?

Trade Show 214

Trade Show SEO B2B Automation 214

Smart Meetings

JANUARY 4, 2024

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

JULY 8, 2021

We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days. This will require solid production, formatting, timing and execution in order to include the remote audience and participants in a coordinated, seamless and inclusive way.

Remote 246

Remote Audience B2B Trade Show 246

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Collaborating: Events create an environment where people can learn about your brand and product, meet others and share their experiences.

B2B 246

B2B Events Trends Social Media 246

Endless Events

JUNE 8, 2018

Getting sponsors is one of the most important parts of the event’s pre-production. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. A Productivity Masterclass. Secure Your Sponsors through Marketing. You also need a capable team at the helm.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

MAY 5, 2023

Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. They enable customers who are in their discovery phase to learn about a product or view a demo without having to travel and with minimal time commitment. Because of it, we now have the data to make that comparison.

Virtual Events 279

Virtual Events B2B Audience Trends 279

Endless Events

SEPTEMBER 21, 2018

Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Smart Meetings

NOVEMBER 15, 2023

Michael Clarke, senior director of B2B events and programs portfolio, luxury and leisure for Marriott International’s Global Sales organization, shared recent research from “ Guiding Principles in Experience Design ,” a project with PCMA and CEMA that explored how to better engage attendees after the pandemic.

Insurance 263

Insurance B2B Conference Retail 263

Endless Events

APRIL 13, 2023

Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. It’s harder to cut things with a purpose, like production.” Before you go to production, I’ll layer in with the food and beverage,” says Will.

B2B 177

B2B Events Production Marketing 177

Smart Meetings

MARCH 30, 2022

B2B travel management platform CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of the company’s $100 million investment in its myCWT platform. “We CWT Carbon Footprint Indicator. What exactly should the next step be?

Planner 246

Planner B2B Platform Panel 246

Smart Meetings

AUGUST 27, 2021

These tools and resources allow us to conduct safe, productive meetings, bring people back to work and support the local market and beyond,” he said. “It Glenn Stress, Marriott senior director of global B2B marketing explained, “We need to come together to protect ourselves and each other. It takes a village.”.

Healthcare 290

Healthcare B2B Communications Communications 290

Motivation Excellence

MARCH 10, 2025

Channel partner engagement is a priority among companies that rely on partners to distribute, market and sell their products. B2B loyalty and incentive programs are a great way to capture your channels attention and business. Distributors often carry competing product lines.

Incentives 130

Incentives B2B Training Production 130

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The most common pitfall for businesses around the world the belief that if they have a great product or service, then customer retention will follow naturally. The Importance of B2B Customer Loyalty Program. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. I didn’t know anything about partnerships at B2B SaaS companies. Jared Fuller Next to share is Jared. “I Here’s where it didn’t go well.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

JUNE 5, 2023

It should be able to combine customer requests with data from previous stays to create better end-products. One thing that we have been really pleasantly surprised about is that association of customers have been interested in trying to use some of this product,” said Robinson.

Technology 246

Technology Technology Planner Booking 246

Endless Events

SEPTEMBER 17, 2020

But there’s more to pricing a digital experience than that! “I think that in some instances for B2B, you can charge because it’s such a niche proposition”, he says. So head to our blog to read more about successful virtual and hybrid events, or click here to speak to our incredible production team.

Virtual Events 317

Virtual Events Events B2C Online 317

Endless Events

FEBRUARY 23, 2018

Convention Centers Ditching Consumer Shows for B2B Events. Events are becoming a staple for companies when it comes to marketing their products. While everyone wants in on the action, staging an event isn’t just about pushing products, throwing lavish parties, and building over-the-top displays. Click To Tweet.

Events 233

Events Automation Venue Certification 233

Smart Meetings

APRIL 7, 2023

If or when a recession hits, he predicted that the first thing to go would be leisure travel, which has been propping up mid-luxury product. “The industry has already right-sized,” he said. Business travel is not all the way back yet, so it still has an upside. That doesn’t mean it will continue to be business as usual. “A

Travel 246

Travel Travel Banking B2B 246

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

JUNE 30, 2022

is to provide an auspicious place for hosted buyers and exhibitors to connect, get to know each other’s services and products and initiate a business collaboration. our product as there was just one tool to resolve all their needs. Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. The Check-in App.

B2B 77

B2B Airlines Sponsors Tourism 77

Endless Events

SEPTEMBER 13, 2021

“But this product offering actually has a practical use case. Maybe I’m wrong here, but I see three major players have emerged with metaverse products. ” “The creators of Fortnight have realized – not fully, though – the B2B application.

Events 309

Events Virtual Events Technology Technology 309

Gavel International

OCTOBER 23, 2023

This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. This reality raises the stakes for B2B buyers. Access to products or services reserved for customers at certain tiers.

B2B 52

B2B B2C Contracts Contracts 52

Endless Events

SEPTEMBER 27, 2021

What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? B2B marketing budgets, and finally, branding. And that’s a wrap on another information-packed, product spotlight episode of the Event Tech Podcast.

Platform 317

Platform Management Virtual Events Meeting 317

Endless Events

NOVEMBER 2, 2021

I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. People would submit all the flavors and then vote on them, but eventually, products were created based on this process.” ” “Fast forward to 2015, I was in the corporate space.

Planner 317

Planner Trade Show Logistics Events 317

Open Destinations

DECEMBER 16, 2019

First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. The fourth and final area of focus is that of productivity. The Itinerary Builder arms tour operator and DMC sales teams with a powerful productivity-boosting tool.

Production 52

Production B2B B2C Travel Agent 52

Endless Events

MAY 14, 2018

B2B and the Women’s Movement. Surprisingly, it does not include selling products within the group! Not doing so can leave you trapped and unable to use any of the other five legal bases that could allow you to process personal data. While we haven’t used the Forbes Travel Guide ourselves yet, maybe you can chime in about it.

Proposal 201

Proposal Marketing Marketing Social Media 201

Smart Meetings

SEPTEMBER 23, 2021

Expo 2020 Business Programme, known as ‘Thrive Together’ at Dubai Exhibition Centre is a dedicated, business-focused track of Expo’s wider program for people and planet, offering a range of curated events and tailored products and services.

Government 242

Government B2B Sustainability Platform 242

Endless Events

SEPTEMBER 13, 2022

It includes everything from graphic design and video production to branding, scriptwriting, and consulting. 82% of B2B marketers believe that attendee engagement is a key KPI for event success. From marketing and branding to video production and presentation management, event creative is all about elevating the attendee experience.

Consulting 177

Consulting Events Seminar B2B 177

The MICE Blog

JULY 3, 2024

Gallen excels in application development, cloud computing, IT security, decision intelligence, B2B software, and big data solutions, supported by a network of associations and development facilities with access to a pool of young talent and professionals. Emergence as a startup hub In recent years, St. Short distance from St.

Seminar 273

Seminar Healthcare Government Events 273

Convene by PCMA

NOVEMBER 1, 2024

Attendees want to discover products and companies they haven’t seen before, and that means new companies need to be easy to find. But today’s audiences want more than vague “new product” promises. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

AltexSoft Travel

AUGUST 9, 2023

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

B2B 52

B2B Platform Management Travel 52

Gavel International

SEPTEMBER 11, 2023

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. This technology is not just beneficial for organizations who are seeking products or services. This is an area where AI offers benefits.

B2B 52

B2B Prospect Social Media Technology 52

Eventtia

JANUARY 15, 2025

Instead of just telling people about your product or service you can show them. Think about why youre hosting the eventare you launching a new product, educating customers, or just generating buzz for your brand? Second, it offers educationattendees can learn about your product or service in a deeper, more hands-on way.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. She loved everything about the business.

Meeting 246

Meeting Publishing Tourism Tourism 246

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Not all press is good press. Target Ad With Wicked Star Cynthia Erivo

Marketing 59

Marketing Marketing Social Media Public Relations 59

Travel Daily Media

NOVEMBER 24, 2022

The post B2b platform ‘MyBiz’ records 3X growth over pre-covid period appeared first on TD (Travel Daily Media) Travel Daily. MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and a unique go-to market strategy is growing much faster than the corporate travel industry.

B2B 52

B2B Platform B2C Automation 52

InEvent

MARCH 8, 2022

Atlanta-based events tech startup, InEvent is reimagining the future of webinars with its new Webinar product announced at the International Confex 2022 in London. The Webinar product is a B2C offering, deviating from InEvent’s standard B2B target market, and utilizes the platform’s one-of-a-kind Live Studio solution.

Production 52

Production B2C B2B Marketing 52