ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The most common pitfall for businesses around the world the belief that if they have a great product or service, then customer retention will follow naturally. The Importance of B2B Customer Loyalty Program. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. According to Variety , Moses called this deal a big early indicator of how broad we could go. Not all press is good press.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Eventtia

JUNE 30, 2022

Sponsor-Exhibitor virtual stands: Besides having their own on-site stand, Sponsors and exhibitors were able to showcase their offer and connect with potential business partners through their virtual stands. our product as there was just one tool to resolve all their needs. The Mobile App to schedule meetings. The Check-in App.

B2B 77

B2B Airlines Sponsors Tourism 77

Endless Events

SEPTEMBER 13, 2022

It includes everything from graphic design and video production to branding, scriptwriting, and consulting. 82% of B2B marketers believe that attendee engagement is a key KPI for event success. From marketing and branding to video production and presentation management, event creative is all about elevating the attendee experience.

Consulting 177

Consulting Events Seminar B2B 177

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities.

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Sell more products during the event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Eventtia

JANUARY 15, 2025

Instead of just telling people about your product or service you can show them. Think about why youre hosting the eventare you launching a new product, educating customers, or just generating buzz for your brand? Second, it offers educationattendees can learn about your product or service in a deeper, more hands-on way.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

DECEMBER 16, 2019

So I had my event production experience, so I’m looking at how humans move through space and designing a space that is great for humans to move through. And then like how humans would actually use the product” Getting Technical. Slack is one of the fastest B2B companies in growth ever. So I find that fascinating.

Networking 194

Networking Events Conference Platform 194

Eventtia

NOVEMBER 7, 2024

B2B Events: Events for professionals meaning to meet other professionals, network and make business. Especially for consumer events and large B2B events. What’s the right digital experience for attendees, sponsors and speakers? Trade Shows and Expos : Bringing together industry leaders and customers.

Management 118

Management Speakers Logistics B2B 118

Convene by PCMA

JULY 15, 2024

We see it in action every time our purchase or search history on Amazon delivers a product it thinks we’ll like, or when Netflix offers recommendations based on what we’ve watched. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

AUGUST 22, 2022

For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”. Feature new or innovative products.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They ensure that all these elements are well-organized and run smoothly.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

JULY 12, 2022

of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020). B2B Event Industry Statistics. 97% of B2B marketers believe that in-person events have a major impact on achieving business outcomes ( Bizzabo , 2019). 62% of virtual events are single-day events ( Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Social Tables

FEBRUARY 13, 2017

People will only send referral business your way if they found your products or services to be useful and of high quality. As great as your products or services are, people tend to recommend only those that were friendly and accommodating. This works especially well for building your B2B brand in your industry. Click To Tweet.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Travel Daily News

MARCH 27, 2023

Havas brings nearly three decades of world-class experience, including time as Executive Director of the logistic for Sponsor Programs during the FIFA World Cup in Brazil and Country Special Houses operations for the Olympic Games in Rio de Janeiro.

B2B 98

B2B Logistics Hospitality Sponsors 98

Bizzaboo

NOVEMBER 20, 2022

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 133

Conference Events Speakers Networking 133

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

SEPTEMBER 20, 2023

In our recent State of in-person B2B conferences report , 26.8% On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. ☐ Ensure items are environmentally conscious and ethically sourced, including packaging, product, and so on. 1 priority, and 31.2%

Sustainability 105

Sustainability Management Transportation Events 105

Travel Daily Media

SEPTEMBER 11, 2023

Under the anchor theme “ Crossing Barriers, Connecting Markets ”, China’s premier B2B travel trade show is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry.

Tourism 100

Tourism Tourism Marketing Marketing 100

Travel Daily Media

AUGUST 7, 2024

The premier travel trade event promises to provide travel and hospitality businesses with unparalleled access to innovative product ideas and business models to lead in the ever-growing sustainability trends.

Airlines 96

Airlines Tourism Tourism Sustainability 96

Bizzaboo

FEBRUARY 27, 2023

It also helps to compare registration data to event check-ins and explore sponsor and exhibitor booth scans. Markletic’s report says that 86% of B2B organizations achieve a positive ROE for their hybrid events seven months after the event date. You can leverage all of this data to enhance your event strategy for the future.

Trade Show 111

Trade Show Registration Events B2B 111

Bizzaboo

AUGUST 3, 2023

of attendees say the in-person B2B conference mobile app can make or break their event experience ( Bizzabo , 2023) 52.7% Attendees, sponsors, and partners should be able to access your event website and have an intuitive experience across desktops, tablets, and mobile devices, regardless of whether they’re using Apple or Android.

Management 98

Management Registration Vendor Event Apps 98

Bizzaboo

APRIL 3, 2023

of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020) 93% of event professionals plan to invest in virtual events moving forward ( Bizzabo , 2020) 80.2% If you want, click on an item in the table of contents or go down the page. billion in 2019, is expected to be worth $18.4

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

OCTOBER 18, 2023

Consider these findings from our State of in-person B2B conferences report : 68.9% According to a recent report by Qatalog , 45% of individuals say that context switching — moving from one application to another — makes them less productive. of organizers say event software has a major impact on the success of their events 67.4%

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Video production software. Video production software. Security and staff. Speaker fees .

Social Media 98

Social Media Registration Sponsors Events 98

Traveler's Q

SEPTEMBER 7, 2023

Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. It may also highlight important individuals involved, such as guest speakers or event sponsors.

Social Media 130

Social Media Promotion Media Marketing 130

Eventtia

MAY 13, 2022

In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!

Online 62

Online Sponsors Events B2B 62

Bizzaboo

SEPTEMBER 4, 2023

Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

Sponsors 52

Sponsors Seminar B2B Events 52

Eventtia

MAY 27, 2024

So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.

Proposal 62

Proposal Sponsors Social Media Prospect 62

MeetingsNet

DECEMBER 11, 2023

That education will begin with a series of December webinars on the individual workstream documents: Measurement, December 12; venue energy and travel & accommodations, December 13; logistics and carbon offsetting, December 18; and food & food waste and smart production & waste management, December 20.

Sustainability 64

Sustainability Logistics B2B Publishing 64

Bizzaboo

NOVEMBER 28, 2023

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 98

Conference Events Technology Technology 98

Travel Daily Media

JUNE 8, 2022

Tourism Authority of Thailand (TAT) announced that this year’s edition of Thailand’s leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2022, in Phuket from 8-10 June is expected to exceed expectations, with exceptional attendance following months of global lockdowns. .

Travel 52

Travel Travel B2B Tourism 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Advertising Events Consulting 98

Social Tables

DECEMBER 1, 2021

Ask vendors, sponsors, speakers, and attendees to post content on the Facebook event page instead of creating their own. According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.” Share, tag, and promote event vendors in one place.

Promotion 88

Promotion Social Media Vendor Audience 88

The MICE Blog

SEPTEMBER 15, 2022

You want to place your products, your services into this target group. Even the B2B or the business context itself will be more about the client and employee experience. If we use esports as a flagship product, it shows how streams can look like with stingers, with infotainment, and also how to present the people involved.

Advertising 130

Advertising Sports Audience Entertainment 130