Travel Daily Media

SEPTEMBER 4, 2024

These events will offer profound insights, specialised knowledge, and practical experience to deliver practical solutions and propose effective policies and strategies to contribute to the promotion of sustainable tourism development. Throughout 18 editions, ITE HCMC has consistently grown and expanded in scale.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

APRIL 24, 2023

Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. Annual sales promotions. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Promoting exhibit space to companies? Of course, traditional terms do have their time and place. Booth” says it clearly and succinctly.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? In the immortal words of Meghan Trainor, “nah to the ah to the no, no, no, no.”

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. Word of mouth can spread more quickly globally if there are promotional partners in place to help. This deepens their investment and commitment to promoting the event.

Marketing 52

Marketing Marketing Prospect Public Relations 52

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive.

Benefits 52

Benefits Advertising Remote B2C 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

APRIL 20, 2023

In essence, your wish is their command: ChatGPT can generate ideas or even full copy for social posts to promote a keynote session, write session descriptions, or recommend venues for your next event. Generative AI tools like ChatGPT take that one step further, using the source data to actually produce new information.

Technology 105

Technology Technology Events Event Marketing 105