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Smart Moves in Hawaii, New Orleans and More

Smart Meetings

Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and public relations consultancy. She will now be responsible for driving sales initiatives, creating and maintaining client relationships and promoting The Windsor Court as a premier destination.

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How to Promote First-Time Exhibitors

Convene by PCMA

Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone. Evolve, Evolve, Evolve The key to promoting a “what’s new” area at an event is keeping it fresh.

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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

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Event Marketing Resolutions for 2023

Convene by PCMA

I will harness the power of influencers.” — Sara Fellows, director of social media By partnering with social influencers to promote an event, you’re extending reach beyond your own database and, more importantly, tapping into engaged, niche audiences in a way no other marketing tactics can. We are marketing to people.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.