InEvent

MAY 29, 2024

With a staggering 73% of B2B marketers agreeing that webinars are the best way to generate high-quality leads, the growing importance of this medium is clear. Webinars draw in prospects and significantly amplify your brand’s reach and credibility.

B2B 52

B2B Prospect Marketing Marketing 52

InEvent

MAY 29, 2024

With a staggering 73% of B2B marketers agreeing that webinars are the best way to generate high-quality leads, the growing importance of this medium is clear. Webinars draw in prospects and significantly amplify your brand’s reach and credibility.

B2B 52

B2B Prospect Marketing Marketing 52

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. 89% of B2B marketers use LinkedIn for lead generation (3). Perform due diligence to know the who and why of your ideal prospect. Reading Time: 4 minutes (Part 3 of 3). citizenship.

Prospect 52

Prospect Social Network Contracts Contracts 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Gavel International

SEPTEMBER 11, 2023

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( This is an area where AI offers benefits.

B2B 52

B2B Prospect Social Media Technology 52

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. Another is to offer B2B customers an incentive to be loyal to your company.

B2B 52

B2B Marketing Marketing Automation 52

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance?

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I I will continue to inject humanity into the campaigns I help to create.” — Kacia Reilly, group director, creative While the majority of the events we market are B2B, we are not marketing to businesses. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JULY 15, 2024

Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

ITA Group

JANUARY 28, 2021

In fact they go on to say, “To succeed, B2B marketers and channel leaders must embrace techniques that will measure the expanding ecosystems' influence on the entire buyer's journey and not just the transaction.”. The report addresses the importance of ecosystems, measurement and the impact a buyer’s journey has on the entire process.

B2B 105

B2B Certification Prospect Audience 105

Social Tables

FEBRUARY 13, 2017

In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work. This works especially well for building your B2B brand in your industry. Here are some of the ways we make sure to stay on people’s minds. Volunteer Your Time.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

Convene by PCMA

OCTOBER 18, 2023

Most recently, she worked at the Cambridge Innovation Center in Philadelphia, where she built relationships with existing and prospective tenants, managed vendor partnerships, and more. He presently serves as director, B2B Management at the Vienna Tourist Board.

B2B 52

B2B Prospect Vendor Tourism 52

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way.

B2B 52

B2B Prospect Automation Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Travel Daily Media

JULY 1, 2024

This initiative comprehensively caters to both wholesale and retail trade needs, connecting entrepreneurs, buyers, and food sellers worldwide (B2B & B2C) via offline and online platforms (OMNI Channels). Phenix has over 69,000 square meters strategically located in Pratunam, central of Bangkok.,

Government 83

Government Manufacturing B2C Retail 83

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. For example, if you’re holding a B2B event, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs.

Marketing 105

Marketing Marketing Audience Social Media 105

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them.

B2C 52

B2C B2B Incentives Social Media 52

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 83

Social Media Prospect Events Promotion 83

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Social Tables

APRIL 23, 2019

Beam Me Up ”, an event focused on the future of B2B marketing. Second, this event name includes a descriptive adjective (smart), the main event subject matter (social media), and the event type (summit) so prospects know exactly what they’ll be getting themselves into. Try free association.

SEO 139

SEO Events Audience Social Media 139

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 25, 2021

Flipping our 2,000-person, 34-country, 450-booth B2B trade show to a virtual format. Staged three in-person B2B events! Great progress in digital marketing and keeping our brand in front of our customers and prospects. Keeping relationships with prospects and customers intact even when in-person visits weren’t an option.

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Gavel International

MAY 25, 2021

The unstructured nature of a sales career extends to how salespeople interact with prospects, with 68 percent choosing to skip a formal sales process. (1). When it comes to B2B sales, closing a sale will take time. A planned-out sales process considers the stages of the buyer’s journey and how prospects move through it.

Prospect 52

Prospect B2B Automation Benefits 52

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Travel Daily Media

JULY 20, 2023

TD: Which countries are your main source markets and what are the prospective ones? TD: What can Qatar offer to B2B (travel and trade clients in Asia)? How are you planning to target the B2B market? The visa application process for all other nationalities is simple with the refreshed Hayya platform.

Tourism 66

Tourism Tourism B2B Trade Show 66

Bizzaboo

JULY 30, 2021

You attend to demonstrate new products, engage new prospects, and promote your brand’s message. Learn more about how you can prepare for the hybrid present and future of events, download Forrester’s B2B Marketing Events Management Solutions, Q1 2021 report for free today. Consider a roadshow event.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Post-event, reach out immediately and show prospects you heard what they had to say.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. We know in-person B2B attendees are in decision-making mode. Educate customers and prospects? For example, how many quality prospects will you add to your database? Surely, we can do better than that!

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. In most cases, it’s the first thing prospective attendees and stakeholders see.

Social Media 98

Social Media Registration Sponsors Events 98