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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
MICE professionals

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.

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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52
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It’s Time to Harness AI for Event Success

Convene by PCMA

Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? If ChatGPT and other platforms become the go-to, surely changes to SEO will follow.

SEO 111
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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. Here are a few examples: Registrations from target accounts. Gross revenue.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.