Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. For example, if you’re holding a B2B event, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. That’s a number no event marketer can ignore.

Marketing 105

Marketing Marketing Social Media Audience 105

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JULY 30, 2021

Imagine they select three tracks on the registration page: Health and Safety; Budgeting; and Branding. You attend to demonstrate new products, engage new prospects, and promote your brand’s message. Consider someone registering for our Agents of Hybrid event, says Devin Cleary, VP of Global Events at Bizzabo. Consider a roadshow event.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Travel Daily Media

MAY 21, 2024

Any significant change in operating systems requires time and money as well as the right and best-fit implementation with existing solutions, which can seem a daunting prospect. TravelTech Show has the final right to accept or deny any registration.” Suppliers must purchase a visitor pass if they wish to attend.

Panel 83

Panel Speakers Technology Technology 83

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral. We know in-person B2B attendees are in decision-making mode. What is trade show ROI?

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Eventtia

MAY 27, 2024

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Once you’ve answered all these questions, the next step is to identify potential companies (the “prospective buyers”) that may be interested in sponsoring the event.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Social Tables

MARCH 22, 2024

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. A private event, registration is required to attend The Lodging Conference. have been announced.

Hospitality 78

Hospitality Conference Technology Technology 78

Social Tables

MARCH 23, 2023

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Add speed networking sessions to conference agendas to help drive registration and increase its perceived value.

Retreat 78

Retreat Seminar Remote Events 78

Social Tables

DECEMBER 1, 2021

Promote early-bird registration. . Create and promote an exclusive “early-bird registration” promo for event attendees that register in the earliest stages of ticket sales. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees.

Public Relations 52

Public Relations B2B Audience Social Media 52

Gavel International

JULY 27, 2021

A business that fails to provide updated B2B contact data for these programs wastes 27.3 Real-time verification at email address collection points such as web registration forms. The providers of this data supply their clients with information about prospects they may not have access to themselves.

B2B 52

B2B Regulations Prospect Registration 52

Alcor Mice

APRIL 29, 2021

Ask questions like: was the registration process simple enough? At this stage, you should also start requesting proposals and quotations from your prospective vendors. For attendees in the B2B sector, weekdays might be the best time. SET UP YOUR REGISTRATION. What were their first impressions?

Vendor 52

Vendor Registration Advertising Preparation 52

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Social Media 59

Eventtia

APRIL 19, 2023

Not only the event invitation needs to be compelling and motivate prospective attendees to attend, but it must also be effective in conveying the details and purpose of the event, and finding the right balance between the two can be easier said than done. Best regards, [Your name] What makes a successful invitation email?

Networking 62

Networking Prospect Events Benefits 62

Convene by PCMA

APRIL 21, 2024

The benchmarks are comprised of a combination of post-event and on-site surveys among mainly medium and large B2B trade shows — 21,269 completed surveys,” Joe Federbush, EVOLIO Marketing’s president and chief strategist, told Convene. We don’t get to generate new leads and see prospects.’” Net Promoter Scores (NPS) are low — why?

Sponsors 59

Sponsors Trade Show Events Prospect 59

Stova

APRIL 20, 2023

Event apps also power registration, communications, lead retrieval, engagement, reporting, and more to enhance the experience for all participants. Events historically take the largest slice of the annual B2B marketing budget. Event check-in apps help cut registration time from minutes to seconds. Elevate arrivals.

Event Apps 52

Event Apps Registration Networking Events 52

Maritz Global Events

NOVEMBER 4, 2019

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. 32% underwrote printed signage.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts.

Events 40

Events Technology Technology Consulting 40

Bizzaboo

AUGUST 24, 2023

Then, choose relevant KPIs — such as number of registrations, gross revenue, or attendee satisfaction — to measure event success at your event. Look for an event marketing software that manages registrations effortlessly, excels in promotional strategies, and helps you achieve your digital event marketing goals.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

SEPTEMBER 7, 2023

The website should include the event details such as date, time, venue, and registration link. LinkedIn can be used for B2B events and professional networking. The website should not only look great, but it also needs to have informative and engaging content.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Bizzaboo

AUGUST 22, 2022

It also gives you a cache of content to use with new leads and prospects who may enter the buying process long after your event happened. . Also, a live event offers only a limited window of time to collect registration data. Improve Event Information Recall and Retention. Champion Inclusion and Accessibility.

Social Media 95

Social Media Speakers Virtual Events Events 95