Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Gavel International

SEPTEMBER 11, 2023

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( This is an area where AI offers benefits.

B2B 52

B2B Prospect Social Media Technology 52

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. Appeal to Emotions.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Here are a few statistics as you consider how to incorporate LinkedIn into your social selling plans: LinkedIn ads can reach 12% of the world’s population and 62% of the United States. (2).

Prospect 52

Prospect Social Network Contracts Contracts 52

Social Tables

FEBRUARY 13, 2017

While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work.

Event Planning 99

Event Planning Social Media Vendor B2B 99

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. You can target online ads on LinkedIn and other applicable social media platforms, as well.

B2B 52

B2B Marketing Marketing Automation 52

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 83

Social Media Prospect Events Promotion 83

Stova

APRIL 25, 2024

When you use other forms of promotion, such as social media, you hope the right people will see it. 63% of marketers would still choose email marketing over social media marketing for their budget spend. When you personalize the email marketing campaign for each prospect, you speak to them and their needs.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. Source : Social Media Marketing World. Generating leads.

Social Media 98

Social Media Registration Sponsors Events 98

Social Tables

APRIL 23, 2019

Beam Me Up ”, an event focused on the future of B2B marketing. They’ll be proud to share they’re attending on all their social media platforms. SmartSocial Summit The SmartSocial Summit brings together visionaries in social media and marketing. Try free association.

SEO 139

SEO Events Audience Social Media 139

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. She mixes up her methods, ensuring fans never get bored.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them.

B2C 52

B2C B2B Incentives Social Media 52

Eventtia

MAY 27, 2024

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Once you’ve answered all these questions, the next step is to identify potential companies (the “prospective buyers”) that may be interested in sponsoring the event.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Engage on social media, too. Step 3: Keep everything on track.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. Don’t forget to engage with attendees on social media, too. Build media connections.

Trade Show 52

Trade Show B2B Social Media Prospect 52

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP.

Public Relations 52

Public Relations B2B Audience Social Media 52

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Social Media 59

Maritz Global Events

NOVEMBER 4, 2019

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. 35% purchased/boosted a social media ad. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Alcor Mice

APRIL 29, 2021

At this stage, you should also start requesting proposals and quotations from your prospective vendors. For attendees in the B2B sector, weekdays might be the best time. You can also hire a production company to craft a simple teaser you can put in your company website and your social media accounts.

Vendor 52

Vendor Registration Advertising Preparation 52

Stova

APRIL 20, 2023

Engagement to drive interactions, from social media to Q&A’s, voting, messaging, ratings, photo sharing, surveys, gamification, and more. Events historically take the largest slice of the annual B2B marketing budget. With apps in hand, attendees can provide feedback as soon as a session ends.

Event Apps 52

Event Apps Registration Networking Events 52

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. There are plenty of ways to market your event to your community.

Vendor 52

Vendor B2C Preparation Events 52

Travel Daily Media

AUGUST 20, 2013

The TravelRave media roundtable in Beijing. This has bolstered the region’s tourism prospects and the UNWTO World Tourism Barometer expects Asia to witness growth of 5-6% year-on-year in 2013 where travel is concerned, outstripping the global average of 3-4%.

Travel 40

Travel Travel Trade Show Tourism 40

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

Smart Meetings

JUNE 5, 2023

We are constantly looking for ways to drive efficiency, to remove friction from the guest experience, to make the working environment more appealing for prospective future associates and to drive efficiency for our owners,” said Capuano. The return has been uneven depending on the region and the industry. “We

Technology 246

Technology Technology Planner Booking 246

Bizzaboo

AUGUST 24, 2023

You can use different types of event marketing strategies — including emails, ads, and social media — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, trade shows, product launches, and even virtual events. Share these on social media and your website to attract attention.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 22, 2022

It also gives you a cache of content to use with new leads and prospects who may enter the buying process long after your event happened. . Don’t forget to ask your speakers to share any new content tied to their session on social media. They’re also easy to share on social media and via email marketing outreach.

Social Media 95

Social Media Speakers Virtual Events Events 95

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Gavel International

NOVEMBER 25, 2024

Reading Time: 7 minutes In the high-stakes world of B2B marketing, decision-makers are the ultimate prize. 1 ) This statistic reveals a critical gap in B2B marketing effectiveness, leaving a trail of missed opportunities and wasted resources. The Reality: Modern B2B decisions are rarely made in isolation.

B2B 52

B2B Marketing Marketing Prospect 52