Travel Daily Media

MAY 21, 2024

The news comes as TravelTech Show also announces further details on speakers and content for this year’s revitalised programme which includes more opportunities to learn about the latest trends and developments across the sector, gain valuable insight and advice from expert speakers and meet the newest suppliers and solutions.

Panel 83

Panel Speakers Technology Technology 83

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. Speaker fees . Generating leads. Educating employees. Security and staff.

Social Media 98

Social Media Registration Sponsors Events 98

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. For example, if you’re holding a B2B event, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Social Tables

APRIL 23, 2019

Beam Me Up ”, an event focused on the future of B2B marketing. We can also infer from the word “leads” that either the participants or the speakers (or both) will be female leaders of some sort. Or, if you’re throwing a corporate event, you can follow in the footsteps of the live digital presentation titled, “ Business Meeting?

SEO 139

SEO Events Audience Social Media 139

Social Tables

DECEMBER 1, 2021

Add co-hosts who have a large audience already, such as artists, speakers, business owners, or other event partners. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Highlight keynote speakers or special guests. Choose your co-hosts. .

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JULY 30, 2021

When Rex Serrao , Salesforce’s Senior Director of Marketing Technology, sits down to plan an event, he doesn’t start with venue research or speaker outreach. You attend to demonstrate new products, engage new prospects, and promote your brand’s message. Set your success metric—early. Instead, he starts at the end.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Post-event, reach out immediately and show prospects you heard what they had to say.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

FEBRUARY 14, 2025

Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.

Sponsors 52

Sponsors Social Media Prospect Speakers 52

Social Tables

MARCH 23, 2023

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Typically, multiple speakers are invited to participate in a round table discussion where they provide various perspectives and views on a particular topic.

Seminar 78

Seminar Retreat Remote Events 78

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

APRIL 21, 2024

The benchmarks are comprised of a combination of post-event and on-site surveys among mainly medium and large B2B trade shows — 21,269 completed surveys,” Joe Federbush, EVOLIO Marketing’s president and chief strategist, told Convene. We don’t get to generate new leads and see prospects.’” Post-COVID trade show realities.

Sponsors 59

Sponsors Trade Show Events Prospect 59

Eventtia

MAY 27, 2024

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Once you’ve answered all these questions, the next step is to identify potential companies (the “prospective buyers”) that may be interested in sponsoring the event.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Eventtia

MAY 13, 2022

Provide speaker opportunities to your sponsors. Compared to all of the logos, videos, and sponsored sessions a speaker opportunity means direct contact with the attendees. The only difference this time is that it’s done via video conferencing and a B2B matchmaking feature that you’d get from an online event platform like Eventtia.

Online 62

Online Sponsors Events B2B 62

Social Tables

MARCH 22, 2024

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. This year’s expo will host more than 50 speakers over three days.

Hospitality 78

Hospitality Conference Technology Technology 78

Eventtia

APRIL 19, 2023

Not only the event invitation needs to be compelling and motivate prospective attendees to attend, but it must also be effective in conveying the details and purpose of the event, and finding the right balance between the two can be easier said than done. To register, please visit [link], or you can simply reply to this email for your RSVP.

Networking 62

Networking Prospect Events Benefits 62

Alcor Mice

APRIL 29, 2021

However, be careful not to distract them too much from the speaker. Include things such as: decorations, production team costs, audio visual support, fees for your speakers, venues, etc. At this stage, you should also start requesting proposals and quotations from your prospective vendors. CREATE A BUDGETING PLAN.

Vendor 52

Vendor Registration Advertising Preparation 52

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Social Media 59

Stova

APRIL 20, 2023

Events historically take the largest slice of the annual B2B marketing budget. Here’s how it works: Picture an attendee walking by a meeting room where some of her top prospects are gathering. Amp up immersion: Imagine a networking event where you overlay the attendee or speaker profile and topics of interest beside each eventgoer.

Event Apps 52

Event Apps Registration Networking Virtual Events 52

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event.

Vendor 52

Vendor B2C Preparation Events 52

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” The data can also be telling of the quality of the sessions and the speakers themselves.

Events 40

Events Technology Technology Consulting 40

Traveler's Q

SEPTEMBER 7, 2023

It may also highlight important individuals involved, such as guest speakers or event sponsors. It is important to also consider the lead time needed for vendors, sponsors, speakers, and attendees. LinkedIn can be used for B2B events and professional networking.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

AUGUST 22, 2022

It also gives you a cache of content to use with new leads and prospects who may enter the buying process long after your event happened. . Don’t forget to ask your speakers to share any new content tied to their session on social media. Improve Event Information Recall and Retention. Turn the audio from your sessions into podcasts.

Social Media 95

Social Media Speakers Virtual Events Events 95

Bizzaboo

AUGUST 24, 2023

Highlight key speakers, performers, or exclusive product launches to pique interest. Webinars and Live Streams Conduct pre-event webinars or live streams with speakers or experts participating in your event. Each day, reveal new and exciting information, such as a fun fact, speaker profile, or entertainment lineup.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 1, 2025

Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns. Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

MARCH 25, 2025

Pardot: Drive B2B event success with smarter lead nurturing Pardot , Salesforces B2B marketing automation solution, excels at nurturing high-value prospects and tracking detailed interactions across multiple channels.

Conference 59

Conference Management Automation B2B 59

Convene by PCMA

FEBRUARY 18, 2025

Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Events Advertising 52

Eventtia

JANUARY 28, 2025

Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Picture this: Your keynote speaker calls to cancel five days before your event. Prepare for the unexpected: A speaker no-show?

Event Planning 62

Event Planning Rehearsal Social Media Events 62

Stova

NOVEMBER 14, 2024

This event is a unique opportunity for Stova to engage directly with our customers and prospects in an immersive, hands-on way,” says Jessica Martin, Stova’s Marketing Content Manager. Attendees will experience our latest tech innovations, including exciting announcements like new features in the Exhibitor Resource Center.

Events 52

Events eCommerce Event Technology Sustainability 52