Social Tables

DECEMBER 1, 2021

Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Highlight the event’s setup with time-lapse footage of the stage being built, vendor tents going up, or event parking getting roped off for attendees. Tease your audience.

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Educating prospects. Food service and other vendors. Generating leads. Educating employees.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

AUGUST 25, 2021

Flipping our 2,000-person, 34-country, 450-booth B2B trade show to a virtual format. Staged three in-person B2B events! Creating a digital shopping experience connecting buyers and vendors. Great progress in digital marketing and keeping our brand in front of our customers and prospects. Expansion into other territories.

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Alcor Mice

APRIL 29, 2021

At this stage, you should also start requesting proposals and quotations from your prospective vendors. For attendees in the B2B sector, weekdays might be the best time. Speaker and Vendor dates: Your event wouldn’t be complete without vendors and speakers! BOOK YOUR VENDORS. SET UP YOUR REGISTRATION.

Vendor 52

Vendor Registration Advertising Preparation 52

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. A good tip would be to build good relationships with your vendors.

Vendor 52

Vendor B2C Preparation Events 52

Social Tables

MARCH 22, 2024

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. Whether you’re a vendor or supplier, if you have a tight conference budget, this might be the event for you.

Hospitality 78

Hospitality Conference Technology Technology 78

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. What other technology is my organization using to capture customer and prospect data?

Audience 59

Audience Event Apps Registration Social Media 59

Stova

NOVEMBER 14, 2024

This event is a unique opportunity for Stova to engage directly with our customers and prospects in an immersive, hands-on way,” says Jessica Martin, Stova’s Marketing Content Manager. Event Tech Live differentiates itself by “having the biggest number of tech vendors in the same room,” says Parry.

Events 52

Events eCommerce Event Technology Sustainability 52

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” This is where we draw the line between a technology consultant and a technology vendor.

Events 40

Events Technology Technology Consulting 40

Traveler's Q

SEPTEMBER 7, 2023

It is important to also consider the lead time needed for vendors, sponsors, speakers, and attendees. LinkedIn can be used for B2B events and professional networking. In conclusion, a well-planned timeline will help ensure your event is well-attended and successful.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Gavel International

NOVEMBER 25, 2024

Reading Time: 7 minutes In the high-stakes world of B2B marketing, decision-makers are the ultimate prize. 1 ) This statistic reveals a critical gap in B2B marketing effectiveness, leaving a trail of missed opportunities and wasted resources. The Reality: Modern B2B decisions are rarely made in isolation.

B2B 52

B2B Marketing Marketing Prospect 52

Bizzaboo

NOVEMBER 1, 2024

B2B events, particularly in-person conferences, are experiencing increased success. 52% of event organizers saw increased attendance at in-person events last year, and 48% of B2B event teams say they’re even more critical today than before the pandemic. For that, you’ll need the right sales enablement platform. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98