Convene by PCMA

JULY 15, 2024

Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

OCTOBER 9, 2023

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Hashtags can be used to curate content on Twitter, Instagram, LinkedIn, and TikTok, and there are companies such as Walls.io

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. Slack is one of the fastest B2B companies in growth ever.

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. B2B marketers often neglect this truth: More often than not, people rely on emotions, rather than logic, to make decisions. So, how can event marketers use visuals to drive audience engagement and event attendance? Appeal to Emotions.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 26, 2023

I will treat B2B audiences like the consumers they are and target them accordingly.” — Joe Mathieu, group director, paid media Who said B2B campaigns need to be tethered to traditional media channels? Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 24, 2023

Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

DECEMBER 11, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

OCTOBER 31, 2022

Kate Ammerman is marketing lead on IBIE and Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 12, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web. Read a Convene article looking at event swag through the lens of sustainability.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

APRIL 20, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. The need for human oversight and accountability is clear and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Travel Daily Media

SEPTEMBER 4, 2024

220 international buyers from 33 countries and territories will set up over 10,000 B2B trade meetings, providing opportunities for networking, negotiations, and signing future cooperation agreements.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Motivation Excellence

JANUARY 26, 2019

Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JUNE 28, 2024

Ben McRae is senior director of web strategy at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Work with a web specialist to modernize your conversion-tracking strategy in this new analytics landscape, so that you’re not caught with your hand stuck in the cookie jar.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

APRIL 30, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

JUNE 30, 2022

workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

AUGUST 25, 2023

Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web To learn more about the surge in exclusive, paid professional communities, read the CMSWire article, “ Paid Professional Communities: The New B2B Playgrounds.”

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JULY 28, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 18, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. At mdg, we commit to a three-year outlook for significant strategic change, giving ourselves the flexibility to course-correct or pivot as we go.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 8, 2024

Is a fun way for followers to test their industry knowledge All of the above Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

NOVEMBER 6, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This is the kind of information that exhibitors deserve to know to increase the likelihood of having a successful show.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JULY 21, 2023

Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

SEPTEMBER 19, 2022

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. The continual process of testing an idea, learning from the results, and iterating is only possible with a growth mindset.

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

JANUARY 19, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Advertising Events Consulting 98

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. We think that destinations that build their brand through the third-party credibility of public relations and use advertising to convert demand will win the most international business in 2022 and 2023.

Benefits 52

Benefits Advertising B2C Remote 52

Convene by PCMA

APRIL 1, 2025

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 13, 2024

Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. With social media’s role continuing to expand, crafting a strong presence is no longer optional — it’s crucial for staying competitive and building lasting connections.

Social Media 52

Social Media Media Retail Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Watch Newtopia Now 2024s wrap-up video:

Public Relations 52

Public Relations B2B Events Advertising 52