B2B, Public Relations and Registration

Registration Is Down and It’s Almost Show Time?

Convene by PCMA

OCTOBER 9, 2023

A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. Here are three steps to address this challenge: Analyzing Registration Before you can figure out who hasn’t registered yet, you need to take a look at who has. This is where the power of data science comes in.

Registration

Registration Publishing Public Relations B2B

It’s Time to Harness AI for Event Success

Convene by PCMA

JULY 15, 2024

Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO

SEO Retail Public Relations B2B

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B

B2B Event Planning Conference Logistics

Better Event Networking With Mixtroz

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. Slack is one of the fastest B2B companies in growth ever.

Networking

Networking Events Conference Platform

8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.

Logistics

Logistics Events Public Relations Sustainability

Conversion Tracking in a Post-Cookie World

Convene by PCMA

JUNE 28, 2024

Say you want to attribute event registrations and you have a registration platform that lives on another domain. If you send an email that directs users to a registration page on your website and they convert, you’d want the conversion to be attributed to the email, right? 2) the way we think about data analysis.

Registration

Registration Website Public Relations B2B

Creating Personalized Experiences at Large-Scale Events

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I

Trade Show

Trade Show Registration Public Relations B2B

3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

MARCH 18, 2024

Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing

Marketing Marketing Prospect Public Relations

5 Ways to Make Event New-Timers Feel Like They Belong

Convene by PCMA

JULY 28, 2024

Don’t Stop the Personalization Through the registration form or a specific newcomers survey, get information about these attendees’ roles, interests, industries, and the like. This will help them feel valued and encourage them to return in future years.

Public Relations

Public Relations B2B Social Media Events

Time to Fine-Tune Your Values Proposition

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations

Public Relations B2B Audience Social Media

How Events Can Mimic Private Membership Networks

Convene by PCMA

AUGUST 25, 2023

Offer on-demand content for registrants after the conference. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking

Networking B2B Public Relations Online

5 Small Event Tweaks to Create Big Returns

Convene by PCMA

JANUARY 19, 2024

Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Prospect

Prospect Public Relations B2B Audience

Event Predictions for 2025

Convene by PCMA

DECEMBER 11, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Beyond that, were driving recommended changes to the on-site experience so that it meets the expectations of these younger generations.

Trade Show

Trade Show Social Media Events Trends

All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing

Marketing Marketing Retail Public Relations

The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management

Management Events Advertising Consulting

MICE Travel Today

Registration Is Down and It’s Almost Show Time?

It’s Time to Harness AI for Event Success

Trending Sources

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Better Event Networking With Mixtroz

8 Ways to Plan Face-to-Face Events for 2023

Conversion Tracking in a Post-Cookie World

Creating Personalized Experiences at Large-Scale Events

3 Reasons to Start Marketing 2027 Events Now

5 Ways to Make Event New-Timers Feel Like They Belong

Time to Fine-Tune Your Values Proposition

How Events Can Mimic Private Membership Networks

5 Small Event Tweaks to Create Big Returns

Event Predictions for 2025

All-Purpose Marketing for the International Baking Industry Exposition

The Top US and Canadian Event Management Agencies for 2024

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