Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Events Public Relations Sustainability 105

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give them opportunities to interact with each other, share user-generated content, and employ social-media takeovers and contests. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JULY 28, 2024

Create dedicated groups on social-media channels where attendees can share tips, connect, ask questions, and plan meetups. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

JUNE 30, 2022

If your event can give back to the community in which it is held, take a firm stance on social or ethical issues on social media, or show support for a cause through service or donation, those actions will tell a greater story that will make it easier for attendees to feel a deeper — versus purely transactional — connection to your brand.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

DECEMBER 11, 2024

Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets. Sara Fellows, director of social media To rise above the noise, stories will need to resonate with audiences on a deeper, more authentic level.

Trade Show 52

Trade Show Social Media Events Trends 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. The role of social media is changing –– in a big way. This shift from “a place for social interaction and sharing” to “information source” means that social strategies need to shift, too. Choose the right channels.

Social Media 52

Social Media Media Retail Public Relations 52