B2B, Public Relations and Speakers

8 Ways to Put Your Event Content to Work

Convene by PCMA

AUGUST 22, 2022

Invite speakers to be guest bloggers. For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”.

Human Resources

Human Resources Public Relations B2B Speakers

How to Use Social Proof to Market Your Event

Convene by PCMA

FEBRUARY 13, 2023

Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing

Marketing Marketing Prospect Affiliate

Event Marketing Resolutions for 2023

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. We are marketing to people. And people tend to rely on emotions more than logic to make decisions.

Event Marketing

Event Marketing Marketing Marketing B2B

Registration Is Down and It’s Almost Show Time?

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration

Registration Publishing Public Relations B2B

Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance?

Event Marketing

Event Marketing Marketing Marketing B2B

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B

B2B Event Planning Conference Logistics

Event Predictions for 2025

Convene by PCMA

DECEMBER 11, 2024

Ideally, this is structured as a funnel with multiple pieces of content for example, event promo videos for reach, speaker snippets for engagement, and a sizzle reel for conversion. Humans respond to storytelling and emotion, so try something different, such as sharing how an exhibitor has grown at your event as their company has grown.

Trade Show

Trade Show Social Media Events Trends

A Guide to New Technologies for Event Professionals

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, Currently, many event organizers are using online data from attendees to market in an individualized way. perhaps doing so in exchange for NFTs.

Technology

Technology Technology Events Event Marketing

All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. The macro-influencers’ social posts garnered more than 3 million impressions and 70,000 engagements. These micro-influencers were responsible for nearly 5,000 mentions reaching 6 million people.

Marketing

Marketing Marketing Retail Public Relations

8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics

Logistics Events Public Relations B2B

International visitor numbers to Vietnam grew to10 million in the first 7 months of 2024, a 51% increase vis-à-vis 2023: Nguyen Van Dung

Travel Daily Media

SEPTEMBER 4, 2024

One program that attracted the attention of both domestic and international speakers and the media is the High-Level Tourism Forum: “Green Transformation, Net Zero Travel & Tourism Creating the Future” , consisting of two discussion sessions.

Seminar

Seminar Tourism Tourism Sustainability

Time to Fine-Tune Your Values Proposition

Convene by PCMA

JUNE 30, 2022

Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are

Public Relations

Public Relations B2B Audience Social Media

How Exhibitors Can Adapt to Shifting Marketing Realities

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing

Marketing Marketing Public Relations B2B

International Marketing in a Post-Pandemic World

Convene by PCMA

JULY 21, 2023

Also consider targeting emails to specific markets featuring in-market speakers, influencers, delegations, and even influential brands participating in the event. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing

Marketing Marketing Prospect Public Relations

Marketing Events Through Geopolitical Uncertainty

Convene by PCMA

APRIL 1, 2025

Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing

Marketing Marketing Prospect Public Relations

5 Insights for Building a New Event

Convene by PCMA

FEBRUARY 18, 2025

Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations

Public Relations B2B Events Advertising

MICE Travel Today

8 Ways to Put Your Event Content to Work

How to Use Social Proof to Market Your Event

Trending Sources

Event Marketing Resolutions for 2023

Registration Is Down and It’s Almost Show Time?

Don’t Skimp on Images in Your Event Marketing During COVID Times

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Event Predictions for 2025

A Guide to New Technologies for Event Professionals

All-Purpose Marketing for the International Baking Industry Exposition

8 Ways to Plan Face-to-Face Events for 2023

International visitor numbers to Vietnam grew to10 million in the first 7 months of 2024, a 51% increase vis-à-vis 2023: Nguyen Van Dung

Time to Fine-Tune Your Values Proposition

How Exhibitors Can Adapt to Shifting Marketing Realities

International Marketing in a Post-Pandemic World

Marketing Events Through Geopolitical Uncertainty

5 Insights for Building a New Event

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