B2B, Public Relations and Website

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

OCTOBER 10, 2022

When evaluating your digital media targeting mix going into 2023, consider the following: Nontraditional B2B channels — Channels such as TikTok and Spotify — while not considered B2B platforms — can provide the volume of impressions necessary to drive brand recognition and are more cost-effective than traditional advertising.

Advertising

Advertising Marketing Marketing B2B

It’s Time to Harness AI for Event Success

Convene by PCMA

JULY 15, 2024

Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO

SEO Retail Public Relations B2B

How to Use Social Proof to Market Your Event

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing

Marketing Marketing Prospect Affiliate

8 Ways to Put Your Event Content to Work

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources

Human Resources Public Relations Speakers B2B

Better Event Networking With Mixtroz

Endless Events

DECEMBER 16, 2019

If you look on our website and look at our press page, we’ve been in Forbes, Bloomberg, Business Insider. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. .” We’ve been all over the place.

Networking

Networking Events Conference Platform

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

JANUARY 26, 2019

Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares.

Communications

Communications Communications Marketing Marketing

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B

B2B Event Planning Conference Logistics

Conversion Tracking in a Post-Cookie World

Convene by PCMA

JUNE 28, 2024

Cookies are bits of data that websites can attach to a user’s browser. Third-party cookies” refers to situations where one website leaves a cookie in a user’s browser, and a different website reads that cookie — like when a website shows you an ad for another website you visited earlier. What are cookies?

Registration

Registration Website Public Relations B2B

Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Adding “exhibitors” in your website navigation? Of course, traditional terms do have their time and place.

Event Marketing

Event Marketing Marketing Marketing B2B

Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value. Find a more qualified, new audience.

Marketing

Marketing Marketing Automotive B2B

How Events Can Mimic Private Membership Networks

Convene by PCMA

AUGUST 25, 2023

The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Offer on-demand content for registrants after the conference.

Networking

Networking B2B Public Relations Online

5 Ways to Make Event New-Timers Feel Like They Belong

Convene by PCMA

JULY 28, 2024

Address specific questions with a “First-Time Attendee Guide” on your website, like this one mdg created for NAB Show ®. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations

Public Relations B2B Social Media Events

5 Small Event Tweaks to Create Big Returns

Convene by PCMA

JANUARY 19, 2024

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Prospect

Prospect Public Relations B2B Audience

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. We think that destinations that build their brand through the third-party credibility of public relations and use advertising to convert demand will win the most international business in 2022 and 2023.

Benefits

Benefits Advertising Remote B2C

A Guide to New Technologies for Event Professionals

Convene by PCMA

APRIL 20, 2023

Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Technology

Technology Technology Events Event Marketing

MICE Travel Today

When Marketing an Event, Advertise Outside Your Lane

It’s Time to Harness AI for Event Success

Trending Sources

How to Use Social Proof to Market Your Event

8 Ways to Put Your Event Content to Work

Better Event Networking With Mixtroz

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Conversion Tracking in a Post-Cookie World

Time to Retire Outdated Event Marketing Jargon

Five Ways Influencer Marketing Is a Game-Changer for Events

How Events Can Mimic Private Membership Networks

5 Ways to Make Event New-Timers Feel Like They Belong

5 Small Event Tweaks to Create Big Returns

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

A Guide to New Technologies for Event Professionals

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