This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Benefits of Launching a Short-Term Incentive in 2025 If you’ve never invested in running a B2B or sales team incentive, planning a spurt program is a great way to get the feel for one and see instant results. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals.
Let’s discuss how you can write the perfect invitation email for your virtual event to drive more registrations in 2021. This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. Open with an Engaging Subject Line. Address the Most Pressing Points.
A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. Here are three steps to address this challenge: Analyzing Registration Before you can figure out who hasn’t registered yet, you need to take a look at who has. This is where the power of data science comes in.
Michelle Poler, author of “Hello Fears” and keynote speaker, suggested moving toward the things that scare us because in that direction lies growth. What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Good speakers, entertaining visuals, or games keep people interested. It helps with things like managing registrations, selling tickets, and promoting your event.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration.
Everybody was really happy to be able to come together and see some of these speakers that we were all excited about even in this online setting. This allowed the speaker to be there chatting as well because they weren’t presenting live, which added a little bit more engagement. B2B marketing budgets, and finally, branding.
Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
B2B Events: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2B events. Especially great to reach out to global audiences.
In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
82% of B2B marketers believe that attendee engagement is a key KPI for event success. All you or your speakers need to do is plug in the right content. They also prioritize staying within budget and gaining registrations. They intentionally leverage event creative to orchestrate unique experiences that stick with attendees.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. It’s great that so many event industry blogs now have podcasts too! In this case, it’s the GatherGeeks podcast. Eventbrite.
54% of virtual event registrants convert to virtual attendees. of event organizers found it easier to find outstanding speakers for virtual events ( Bizzabo , 2020). 80% of virtual event registrations are free ( Bizzabo , 2020). 54% of virtual event registrants convert to virtual attendees. B2B Event Industry Statistics.
of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020) 54% of virtual event registrants convert to virtual attendees. of event organizers found it easier to find outstanding speakers for virtual events ( Bizzabo , 2020) 80.2% Bizzabo , 2020) The logistics of virtual events challenges 52.5%
Consider these findings from our State of in-person B2B conferences report : 68.9% This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. The programming includes more than 175 speakers from 100 companies and 16 countries. Some of our speakers include Snehal Antani, Co-Founder & CEO at Horizon3.ai,
It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They curate the event’s content to ensure it aligns with its goals and audience expectations.
Consider this data from our State of in-person B2B conferences report : 68.9% Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Welcome to the 2024 event technology guide! Not sure you need event technology? Think again! Event tech also leads to a better user experience.
According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Here are a few examples: Registrations from target accounts. Speaker fees . Gross revenue.
Aimed at empowering B2B companies and B2G entities, CTW Global is the premier exhibition event of the year, promising to deliver unparalleled insights and strategies that will boost businesses to thrive in the dynamic Services Sector. Registration for CTW Global 2023 is now open! Register Now for CTW Global 2023!
Ideally, this is structured as a funnel with multiple pieces of content for example, event promo videos for reach, speaker snippets for engagement, and a sizzle reel for conversion. Beyond that, were driving recommended changes to the on-site experience so that it meets the expectations of these younger generations.
The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions.
Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. Attendees are socially linked and highly influenced by their peers.
What is Event Management Software Event management software is an essential tool that supports all aspects of event planning, from online registration and ticketing to attendee management and reporting. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for event planners.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
Also, a live event offers only a limited window of time to collect registration data. Don’t forget to ask your speakers to share any new content tied to their session on social media. Not only will it help push your content out to a wider audience, but it also helps that speaker build their thought leadership brand too.
Add co-hosts who have a large audience already, such as artists, speakers, business owners, or other event partners. Promote early-bird registration. . Create and promote an exclusive “early-bird registration” promo for event attendees that register in the earliest stages of ticket sales. Choose your co-hosts. .
The website should include the event details such as date, time, venue, and registration link. It may also highlight important individuals involved, such as guest speakers or event sponsors. It is important to also consider the lead time needed for vendors, sponsors, speakers, and attendees.
The news comes as TravelTech Show also announces further details on speakers and content for this year’s revitalised programme which includes more opportunities to learn about the latest trends and developments across the sector, gain valuable insight and advice from expert speakers and meet the newest suppliers and solutions.
With an impressive line-up of exhibitors representing all travel trade segments, the three-day B2B show promises to reconnect global travel suppliers with the resurgent Chinese market. The organizer is delighted to announce that the exhibitor registration for 2024 is now open, catering to the pressing demands of the exhibitors.
The second level might be, “Let me go to the speaker page.” Whenever we launch registration, we take a look at the data that’s coming in on a fairly consistent basis, weekly or daily depending on where we are in the registration cycle. We did break a record: Our last week of registration, we brought in over 1,100 attendees.
Imagine they select three tracks on the registration page: Health and Safety; Budgeting; and Branding. When Rex Serrao , Salesforce’s Senior Director of Marketing Technology, sits down to plan an event, he doesn’t start with venue research or speaker outreach. The event rolls around and they join virtually.
For example, if you’re holding a B2B event, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. Event Email marketing should contain enough information to pique audience interest, but leave out enough to encourage registration and increase attendance.
Now, especially, with virtual or hybrid events, there’s a lot of engagement on social media whereby people share what they liked about the event or share some quotes from the speakers. Many organisers are struggling with low participation numbers for online events— many registrations, low attendance.
What is Event Management Software Event management software is an essential tool that supports all aspects of event planning, from online registration and ticketing to attendee management and reporting. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for event planners.
Following the success of the 2019 event, OTDYKH Leisure Fair 2020, the annual travel market in Russia will be back and the early bird registration is now open. Other features included a sales-call service, expert workshops and the B2B Speed Dating service which facilitated one-on-one meetings at exhibitors’ stands. Sign up now!
Following the success of the 2019 event, OTDYKH Leisure Fair 2020, the annual travel market in Russia will be back and the early bird registration is now open. Other features included a sales-call service, expert workshops and the B2B Speed Dating service which facilitated one-on-one meetings at exhibitors’ stands. Sign up now!
From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. When planning successful event experiences, event teams face myriad challenges. This significantly reduces the time and effort required for event planning.
In practice, the event project management process will need to consider various elements: budgeting, scheduling, securing sponsorships, confirming speakers/talents/presenters, coordinating travel arrangements and accommodations, catering, and more. Can you move your schedule around if one of your speakers is stuck in traffic?
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method.
You can personalize based on the persona, or the industry expertise that person has — this would mean differentiating between someone who works in B2B tech and someone who works in health services or financial services. Account-based marketing is a common B2B marketing practice of targeting and selling to key accounts or organizations.
Then, choose relevant KPIs — such as number of registrations, gross revenue, or attendee satisfaction — to measure event success at your event. Look for an event marketing software that manages registrations effortlessly, excels in promotional strategies, and helps you achieve your digital event marketing goals.
According to our recent State of in-person B2B conferences report, a striking 80.4% Event organizer State of in-person B2B conferences survey Increased Investment in In-person Events In a post-pandemic world, there is a renewed enthusiasm for hosting in-person events. Convincing attendees to travel to our event is challenging.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content