Endless Events

JULY 6, 2018

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Building Attendance through Social Media Influence. Check out more stunning examples of booths in this slideshow.

Trade Show 214

Trade Show SEO B2B Automation 214

Endless Events

JUNE 8, 2018

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. After the experience, it evolves into a story that they will then use to tell others about your brand.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” That is where meeting automation platforms such as Jifflenow come in. But 90 percent of it isn’t useful.

Automation 227

Automation Management Meeting B2B 227

Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups.

Trends 270

Trends Automation B2B Events 270

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Slack, social media, blog posts, questionnaires and more are all part of the equation. Amplification: The impact goes beyond the event itself.

B2B 246

B2B Events Trends Social Media 246

Endless Events

MAY 14, 2018

B2B and the Women’s Movement. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. Caitlin Bacher has used the platform to not only create a fanbase but also to influence people through her social media coaching business.

Proposal 201

Proposal Marketing Marketing Social Media 201

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 245

Travel Travel Hospitality B2B 245

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Those who can’t jump into social video are often those who either have no budget or know-how in video editing. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. A mixture of organic and paid ads is a winning strategy for any social media platform. For some events, especially B2B ones, there might not be trends out there that you can hook into. Event marketing on TikTok is no different.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. As the average age of B2B event attendees continues to decrease , event planners need to tweak their approaches to design Gen Z-friendly events that turn more heads.

Social Media 156

Social Media Audience Events Media 156

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Keep the buzz going online with social media. Create experiences that people enjoy and remember.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JANUARY 6, 2025

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. A lot can be done with a limited budget, particularly by leveraging AI, albeit cautiously.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

FEBRUARY 23, 2018

You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Convention Centers Ditching Consumer Shows for B2B Events. Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. Click To Tweet.

Events 233

Events Automation Venue Certification 233

Smart Meetings

JUNE 5, 2023

The return has been uneven depending on the region and the industry. “We We want board members with varying backgrounds, different understandings that can challenge the management team, challenge one another in the board room and help us become better.” The very definition of diversity was being expanded beyond what you could see, however.

Technology 246

Technology Technology Planner Booking 246

Endless Events

NOVEMBER 2, 2021

I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. They’re focused on social media and customer service, keeping that relationship with your customers and your loyalists, those who are going to be the evangelist for your brand, and creating events out of that community.”

Planner 317

Planner Trade Show Logistics Events 317

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The Importance of B2B Customer Loyalty Program. Upkeep and fine-tuning of your relationships between you and your B2B customers is imperative. Here are six B2C loyalty marketing tactics to include with your B2B strategy. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Our parents hated social media, now they’re all of Facebook. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year.

Planner 246

Planner B2C Hospitality Consulting 246

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 13, 2021

Over the next five years, they’re going to really align themselves as not a social media company, but a metaverse company.” ” “The creators of Fortnight have realized – not fully, though – the B2B application. So Facebook, they’re software and they’re trying to create demand.

Events 309

Events Virtual Events Technology Technology 309

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

DECEMBER 26, 2018

We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. SMW Social Media Week: Lagos. B2B Marketing Exchange. Social Media Marketing World. Social Media Week: New York. back to top.

Marketing 105

Marketing Marketing Conference SEO 105

Gavel International

SEPTEMBER 11, 2023

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( ChatGPT is a perfect example.

B2B 52

B2B Prospect Social Media Technology 52

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. See which pages people bounce from the most or which areas of your site people are rage-clicking on.

eCommerce 177

eCommerce B2C Audience B2B 177

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Plus, when you have multiple influencers sharing the same message, it is hard to ignore just how exciting your event is going to be. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. You can target online ads on LinkedIn and other applicable social media platforms, as well.

B2B 52

B2B Marketing Marketing Automation 52

Convene by PCMA

DECEMBER 11, 2024

Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets. Sara Fellows, director of social media To rise above the noise, stories will need to resonate with audiences on a deeper, more authentic level.

Trade Show 52

Trade Show Social Media Events Trends 52

The MICE Blog

MAY 28, 2020

Social media vs segmentation. It’s easy to produce segmentation of a trade show, but social media is global, and there’s no segmentation. Do we still need to take the segmentation approach when we are globally connected on social media? In that respect, the trade events need segmentation.

Marketing 130

Marketing Marketing Trade Show Social Media 130

Convene by PCMA

DECEMBER 16, 2022

B2B exhibitions industry is sensitive to what is going on in the economy. Top Social Media Channels for Event Organizers. Here’s what she had to say: Cathy Breden. The good news is that in Q2 of this year [2022], attendance was down by 22 percent over 2019 levels. More Forecast. 3 Travel Trends to Watch in 2023.

B2B 98

B2B Trade Show Social Media Trends 98

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Social Tables

FEBRUARY 13, 2017

While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. This works especially well for building your B2B brand in your industry. Volunteer Your Time.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Encourage Social Sharing. Social media has created a desire for professionals to share what they learn — and the likelihood of sharing increases substantially when there’s an infographic, video, photograph, or drawing that brings a concept to life.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81