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New Report Finds B2B Event Attendees Are Getting Younger

Endless Events

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? As a speaker, I would get more value from it.” “I

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All Signs Point to Growing Incentives & Meetings Business in 2025; You Can Still Reap the Benefits at Your Company

Motivation Excellence

The Benefits of Launching a Short-Term Incentive in 2025 If you’ve never invested in running a B2B or sales team incentive, planning a spurt program is a great way to get the feel for one and see instant results. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals.

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Make Your Conference Memorable With Spiced-Up Keynotes, Engaging Design and Workshops

Endless Events

B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Or by constructing the talk in such a way that it syncs the brains of the audience and the speaker in remarkable ways. Use Your Speakers as Event Ambassadors. Click To Tweet.

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Freeman found that 73% of attendees want to experience demos, while 53% want structured sessions in a classroom or with a speaker or panel. Save everything else for online.

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How to Write a Perfect Invitation Email for Your Virtual Event

Smart Meetings

This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. Use your event’s agenda to outline what the event will consist of, who the speakers are, and what topics will be covered. Address the Most Pressing Points. Don’t Overstay Your Welcome.

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Book a Spy at Your Next Event—Yes, You Read Right

Smart Meetings

Through the recruitment of experts for the podcast series and the development of both B2B and consumer programming for Spycon, we discovered that these unique experts have skills, knowledge and experience that translate very effectively in the business world,” says Lisa Paul, senior vice president of Spyex.

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How to Host the Best Partner Marketing Conference

Endless Events

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.