Remove B2C Remove Destination Management Remove Public Relations
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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. We think that destinations that build their brand through the third-party credibility of public relations and use advertising to convert demand will win the most international business in 2022 and 2023.