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At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
First of all, you should have a capable technology stack to handle all the elements at play. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Watch These Event Marketing Metrics. AI and EventApps: Are They the Future? Click To Tweet.
Corbin Ball is an international speaker, consultant and writer dedicated to helping clients use technology more efficiently for improved productivity. Looking for more event industry blogs with a focus on tech? The Meeting Pool is the place to be for event professionals who love to discuss technology. The Meeting Pool.
Before beginning the planning process, it is important for you to settle on a goal for your event. Will your event be a B2B or B2C? If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished.
Daphne Hoppenot is an entrepreneur with more than a decade of experience building local search technology. Most recently, she founded The Vendry , a community-driven marketplace that helps connect corporate event planners with venues and vendors for their events. Senior Director, Creative Technology, Cramer. Jared Easley.
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