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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Since then, companies have continued exploring different ways to create a perfect virtualevent. According to Bizzabo, as much as 93 % of event marketers have incorporated virtualevents into their strategy for 2021. It is clear that virtualevents are here to stay for the foreseeable future.
He has helped define Cramer’s technology offerings and manages a team of event technology specialists, providing solutions in virtualevents, webcasting and streaming video, podcasts, eventapps, and other experiential technologies that enhance the event experience — both online and inside ballroom.
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