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Embrace EventDesign to Satisfy All Stakeholders. In today’s experience economy, event professionals are in a similar situation. It’s safe to say: experiential marketing no longer lives only in B2C. And with more formats than ever, event professionals are feeling the pressure to navigate all the scenarios.
Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.
I don’t think it’s B2B or B2C, it should be H2H—human-to-human—reminding people of your story, your event’s team, your brand and also being curious about the people showing up.”.
To better navigate this list, let's quickly review the different types of events you'll come across. Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The biggest B2Cevent in America for digital product, UX/Design and engagement executives.
To better navigate this list, let’s briefly review the different events you’ll see. Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. They are held to educate, inform, or train attendees.
Growing up with a family restaurant and businesses, Julie’s attention to detail and providing the best attendee experience is what brought her to work with organizations when producing in-person and virtual events. As an eventdesigner and content strategist, Julie leads the Events Team at the Project Management Institute (PMI).
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