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When it comes to stadia , however, it’s different as their core purpose is to stage very large B2Cevents such as sporting fixtures or large-scale concerts. The meetings and events element is secondary to this core purpose and this impacts on negotiation tactics.
Senior Director, Creative Technology, Cramer. Vincent Higgins is an eventtechnology expert with more than 20 years of experience in the industry. Currently, he leads Cramer’s Creative Technology team. Throughout his career, he has learned the importance of pivoting quickly to adapt to ever-changing technology.
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