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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. It’s an independent resource meaning it’s a “no-spin zone” for event profs to find neutral information about using tech in events. Connect Association. MeetingPlay. Campaignlive.
Could any or all of these spaces be used to enhance the event experience - to display event schedules, for example, or for simple wayfinding? Could these spaces be sold onward to eventsponsors? Can you assist the venue in offering these spaces and assets to eventsponsors and receive a finder’s fee or commission?
Senior Director, Creative Technology, Cramer. Vincent Higgins is an eventtechnology expert with more than 20 years of experience in the industry. Currently, he leads Cramer’s Creative Technology team. Throughout his career, he has learned the importance of pivoting quickly to adapt to ever-changing technology.
HubSpot: The all-in-one CRM for event marketing Source: HubSpot HubSpots CRM and marketing automation capabilities make it a favorite among event organizers looking to create streamlined workflows and highly personalized marketing campaigns.
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