This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Event Launch and Registration. Registration Closing.
Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The main idea is to offer free or discounted merchandise to early registrants. Offer easy merch add-on options during the online registration process.
Include easy-to-spot icons linking to the event’s social media pages, registration page, and so forth. Social media event marketing ideas With more than 53% of the world’s population on social media, marketers who fail to utilize the platform may be falling behind. A boost is a paid promotion that increases the reach of your content.
Today DMCs function as a single point of contact for their B2B and B2C clients. Agents leave their details in the registration form, and then an Account Manager gets in touch with them to negotiate terms and conditions. It’s an e-Tourism platform at a Greek DMC Zeus Travel. The majority of DMCs lack technological strength.
In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. CDC is designed to bring together software professionals and entrepreneurs across languages, platforms, and industries. Registration is free for IT professionals.
Ask questions like: was the registration process simple enough? Attendees in the B2C sector however might find weekends more preferable. SET UP YOUR REGISTRATION. As the first part of your event road map, the registration process is an important and often overlooked part of the event experience.
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. Will your event be a B2B or B2C?
When it comes to stadia , however, it’s different as their core purpose is to stage very large B2C events such as sporting fixtures or large-scale concerts. Some platforms allow you to set standard company concessions to standardize the deals requested across all projects - ensuring consistency among planning teams.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Creators of Q&A and polling platform Sli.do It’s great that so many event industry blogs now have podcasts too!
When registration data, attendee information, and event agendas are managed across multiple tools and teams, it leads to information silos, manual data entry, and last-minute chaos. A unified tech stack should streamline these processes, ensuring all stakeholders can access the most up-to-date information and can collaborate efficiently.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content